Core Value

American believes business objectives go hand in hand with corporate responsibility.

Culture of Corporate Responsibility

Last year, American and American Eagle welcomed more than 100 million customers onboard our aircraft, safely flew our customers to 273 domestic and international locations in 51 countries and territories and coordinated more than 3,500 departures every day.  

It’s fair to say that our 81,000 employees around the world have a lot on their hands. But that’s not all that has kept us busy. We understand that our business objectives go hand in hand with corporate responsibility — a value to which we are strongly committed. That’s why, in 2009, we published our first full Corporate Responsibility Report (CRR) to share our successes and progress in the areas of customer service and safety, environmental performance, community and employee engagement.

The report has been extremely successful, and we look forward to publishing it every year. It’s a good way to track our development against the goals we set, both long- and short-term, and it keeps us transparent. This May, we released our fifth annual report, which focuses on our 2012 calendar year.

Last year was certainly a period of change for American and American Eagle. We had the challenges and opportunities that go with restructuring and renewing our business, with the ultimate goal of restoring our company to profitability and putting American on the path to future success. I’m pleased to report that we made excellent progress in executing that plan, and while doing so, remained true to our core values.

Here’s a look at some of the achievements American accomplished in 2012:

• American took delivery of 30 new aircraft (28 Boeing 737-800s and two Boeing 777-300ERs), with nearly 60 additional aircraft scheduled for delivery in 2013. On the new 777-300ER aircraft, which launched in January 2013, we introduced modern inflight amenities such as fully lie-flat seats and a walk-up bar for premium customers.

• Fuel Smart, American’s employee-led fuel conservation program, ended the year with an annual run rate of 147 million gallons in fuel savings, bringing the program’s total savings to 800 million gallons since it began in 2005.

• American received $733,000 in employee donations through our internal American Giving workplace portal, and our people logged nearly 38,000 volunteer hours in support of 270 charitable programs.

• American was again recognized for its diversity and inclusion, receiving a 100 percent Corporate Equality Index rating from the Human Rights Campaign, and American’s Diversity Advisory Council was named among the Top 25 Diversity Councils in the nation for the fourth consecutive year.

And thanks to our generous and caring customers and employees, we’re well-positioned for a prosperous 2013 as the new American. Our full 2012 Corporate Responsibility Report can be viewed at aa.com/corporateresponsibility.



David L. Campbell was named Vice President – Safety and Operations Performance for American in January 2013. He has worked for both American and American Eagle since 1988. He wears many hats in his current position, overseeing the Safety, Security & Environmental team as well as the Operations Planning and Performance team and American’s Integrated Operations Control (IOC) Center, crew scheduling, airline dependability and operations engineering.

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