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    Sherpa Pet Group LLC Launches American Airlines Pet Travel Carriers and Guaranteed On Board Program

    ROCKAWAY, N.J., Sept. 23 /PRNewswire-FirstCall/ -- The Sherpa Pet Group, a leader in the pet products industry, today is launching the first-ever Guaranteed On Board™ pet travel program (www.flygob.com) and new American Airlines pet travel carriers.

    The Sherpa Pet Group, whose brand first created soft-sided pet carriers for airline travel nearly 20 years ago, developed these latest innovations in cooperation with American Airlines to offer peace of mind to pet owners wishing to travel with their pets. Consumers who purchase one of the three new American Airlines-branded pet carriers are guaranteed to board U.S. domestic American Airlines flights with their pets as long as they fill out the Guaranteed On Board form accurately and comply with the terms of the form. If a consumer is denied boarding, the Sherpa Pet Group will refund the price of both the customer and pet airline ticket.

    "We field calls every day from anxious pet owners who are all looking for the same thing - a guarantee that they will be able to board an airplane with their pet and not have any problems," said Tim Ford, Chief Executive Officer of the Sherpa Pet Group. "Only now, thanks to our unique partnership with one of the world's leading airlines, American, are we able to offer the first guarantee of its kind in the industry."

    Once a traveler has purchased a new American Airlines pet travel carrier, customers simply visit the Sherpa Web site (www.flygob.com) and complete and print the easy-to-understand Guaranteed On Board certificate. As long as travelers meet the stated requirements, they are guaranteed on board any American Airlines flight. The form follows the flight requirements for the airline, helps the traveler better understand the American Airlines guidelines, and provides basic information to help make traveling with their pet safer and more enjoyable.

    "We have a long, proud history as a pet-friendly airline and work hard to deliver great customer service for all of our passengers, whether human or pet," said Mark DuPont, American Airlines Vice President - Airport Services Planning. "The new American Airlines travel carriers designed by the Sherpa Pet Group provide added peace of mind and convenience for our customers traveling with pets."

    American Airlines, the Sherpa Pet Group and PETCO, the nation's leading pet specialty retailer and the official retail partner for Guaranteed On Board™, will introduce the new pet carriers and Guaranteed On Board program today with a special promotional event at the Union Square PETCO store in New York City at 860 Broadway Avenue. To celebrate, the Sherpa Pet Group, American Airlines, Kimpton Hotel Group, as well as the American Kennel Club and Cat Fanciers Association, are hosting an exciting promotion, "Packed and Ready." Two travel packages including roundtrip, domestic Economy airfare, hotel and other prizes will be awarded at the event. Pet parents who go to the Union Square PETCO starting at 8:30 a.m. ET and drop off their event registration will be entered to win the four-day travel event for themselves, a companion and their in-cabin pet. Winners must be packed and ready to begin their trip as soon as they are selected because limousines will be waiting to take them on their journey.

    Patterned in American's signature red and blue, the new American Airlines pet carriers are available in three approved sizes for the Guaranteed on Board program: a medium-sized classic Sherpa Original Bag, and a small and medium-sized Sherpa Sport style carrier. The American Airlines pet travel carriers are available for $60 at select PETCO locations and online at www.petco.com. For more information on the new American Airlines pet travel carrier and the Guaranteed On Board program, please visit http://www.sherpapetgroup.com.

    Sherpa Pet Group

    Sherpa Pet Group (SPG) is a portfolio of brands carefully chosen for their unique product offerings, services and staffs. Dedicated to all channels of the pet industry, Sherpa Pet Group is committed to delivering the very best in brands, products, and services to retailers worldwide. By focusing on personalized customer care, high quality standards and product diversity within our brands, we hope to make Sherpa Pet Group an invaluable resource to independent retailers.

    About American Airlines

    American Airlines, American Eagle and AmericanConnection(®) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(®), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(®) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

    AmericanAirlines(®) We know why you fly(®)

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    SOURCE: American Airlines

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