KIWI Magazine and American Airlines have partnered to offer the Kiwi Care Package to parents traveling with children on select American Airlines flights beginning June 11, 2007. The innovative in-flight promotion provides education for parents, fun activities for children, and healthy product samples for both to enjoy.
Flight attendants will offer the Kiwi Care Package to parents traveling with children on select American transcontinental flights departing from New York (JFK), Los Angeles, Miami and San Francisco. The package also is available in eight Admirals Club lounges, including New York (JFK and LGA), Los Angeles, Chicago, Dallas/Fort Worth, Miami and Denver.
Each packet contains an issue of KIWI Magazine, a KiwiKids Fun Page, which has activities and games for kids, and healthy product samples. Samples will change regularly, with the first month's assortment featuring Snikiddy snacks, College Farm NaturePop organic lollipops, and SunButter peanut-free spread.
"We're very excited to take KIWI's healthy family lifestyle message to American Airlines passengers," commented Maxine Wolf, chief executive officer of May Media Group, publisher of KIWI Magazine. "It's always challenging to keep children entertained while traveling, so we designed a program that would not only be helpful to parents in that respect, but would also teach them about today's healthier product options."
Lauri Curtis, American Airlines Vice President - Onboard Service, said, "With the summer travel season upon us, the Kiwi promotion couldn't come at a better time to help make the flying experience for families more enjoyable. We are certain the Kiwi Care Package will be a big hit with our young travelers, as well as with their parents. It's a great example of how American is forging strategic relationships with partners who add value for our passengers and enhance the travel experience."
The initial Kiwi Care Package promotion kicks-off today for the summer. Future plans for the program will be announced as they become available.
About KIWI Magazine
KIWI focuses on growing families the natural and organic way. Editorial content includes healthy, nutritious foods and recipes, school food programs, family fitness, wellness, social and environmental topics, style, learning, play and more. KIWI Magazine is a bi-monthly publication from May Media Group, LLC. It is distributed nationally on newsstands as well as available via home subscription, pediatricians' offices and on American Airlines via the Kiwi Care Package. May Media Group, LLC is headquartered in New York City. For more information on KIWI and the Kiwi Care Package, visit http://www.kiwimagonline.com/.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. .
First Call Analyst:
SOURCE: American Airlines
CONTACT: Charley Wilson, Corporate Communications of American Airlines,
+1-817-967-1577, firstname.lastname@example.org; or Leesa Raab, Public Relations of KIWI
Magazine, +1-347-558-2422, email@example.com