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Customers Asked. American Airlines Answered. Gets a 'Makeover'
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Award-Winning Gets Rejuvenated 'Look and Feel' Based on Customer Feedback

FORT WORTH, Texas, Nov. 15, 2010 /PRNewswire/ -- American Airlines has refreshed the look and feel of, in an effort to make the site easier to use and more convenient than ever before. The site's "visual redesign" is based directly on feedback from customers via focus groups and comments to Customer Service, and is just the first of several enhancements that will take place over the next 12 to 18 months.

American rolled out the new look yesterday, and the vast majority of customer feedback thus far has been quite positive. Comments on numerous social media outlets, such as Facebook, Twitter and FlyerTalk, show that customers are excited about the updated home page and like the changes made to the site.

"Cannot wait to book our next trip on the new site! Go AA! ...fAAntastic news!," shared Art Jalandoni an American Airlines frequent flyer and AAdvantage member on the airline's Facebook channel,

Updated Home Page

When customers log into the home page, they now have a multi-purpose, personalized "work space" in which they can book flights, see their AAdvantage® account summary, check flight status, and view up to four booked trips. Also after logging in, customers are now able to view their name, AAdvantage account status, and mileage balance at the top of each page throughout the site.

Site Navigation

At the forefront of the redesign is the site's homepage, which now provides simpler navigation. Access to all the tools and information customers need is just a click away, thanks to a navigation bar that has been relocated to the top of the screen, rather than the previous left side of the page.

Other features of the redesign include:

  • Upgrading the page width from 800 to 1,024 pixels, which enhances readability
  • A new header, footer and background image on all pages of the site
  • Added links to American's social media sites in the footer of all pages
  • Centering the site in a customer's browser

Managing Reservations and Checking In Online

Because customers can now view their flight reservations from the home page, they can quickly click on the My Reservations/Flight Check-In tab and immediately access their upcoming trips – saving time and making online flight check-in even simpler.

Along with the United States version of, versions of the site in the United Kingdom, Mexico, the Caribbean, and in many Latin American countries will reflect the redesign. Additionally, customers now have the ability to select their preferred country and language in the global header of the site.

"Our first step in this redesign was to address some of the little things that customers have told us would make the site better," said Craig Kreeger, American's Senior Vice President – Customer Experience. " enables customers to have more control over their travel experience, so it's pivotal for us to make the site as convenient as possible. Most of all, we want our customers to know that we listen to their feedback and we continue to make improvements based on it."

To learn more about the redesigned site, visit and watch a demonstration video highlighting all of the improvements to


With more than 1.6 million site visits per day, is American's largest distribution channel and the best place to interact online with the airline, 24-7. At you can conveniently search for and book low fares and award travel; select seats; make reservations for hotels, rental cars, cruises and other destination activities; get flight arrival and departure information; sign up for flight status notification; check in and print boarding passes; and even request to have boarding passes sent to your mobile device for mobile boarding at many airports.  You can also manage your AAdvantage account at, as well as sign up to receive emails from American, and get customized DealFinder(SM) alerts and other special offers.  Additionally, customers who purchase travel at get a lowest-fare guarantee. has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection,, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

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