American Airlines Launches New Web Sites to Enhance Booking Experience for Spanish-Language Customers in the U.S. and Latin America
American Airlines announced today the launch of new country-specific Spanish- language portals on AA.com/espanol to better serve customers in Latin America and the U.S. The new portals of AA.com offer a new Spanish-language booking tool and country-specific offers and news.
"The new Spanish-language Web sites provide our Spanish-speaking customers an easy and convenient way to book travel," said Peter Dolara, American's Senior Vice President for Miami, the Caribbean and Latin America. "By offering country-specific portals, we will be able to share with our customers more relevant offers and content along with great fares."
Customers who go to http://www.aa.com/espanol will be asked to select their country of residence and will be redirected to their country specific portal, including:
* Costa Rica
* Dominican Republic
* El Salvador
According to a survey conducted by Encuesta in 2006 that tracked airline travel for U.S. Hispanics, American Airlines, a founding member of the global oneworld® Alliance, is the top airline of choice by Latinos in the U.S. The survey also showed a tremendous growth in online bookings by Hispanics domestically, with a seven-fold jump since 2002.
The espanol portals provide numerous ways to conveniently search for and book low fares, select seats, check AAdvantage miles balance, and get relevant news and offers. Customers who purchase tickets on AA.com/espanol do not pay an online booking fee and earn AAdvantage bonus miles for each ticket purchased when booking flights. In addition, customers residing in Latin America can easily sign up for Direct Contact, an AA.com/espanol e-mail newsletter.
"We are placing great emphasis on enabling our customers to experience AA.com in a language that they prefer and making our online experience more user-friendly for our global audiences," said Rob Friedman, American's Managing Director of AA.com. "With the introduction of Spanish-language booking capabilities, we are better serving the needs of the important U.S. Hispanic population and our customers throughout the Spanish-speaking countries in Latin America and making it easier than ever to travel on American."
AA.com is the single largest distribution outlet for American and American Eagle, averaging more than 1.2 million unique visitors per day. American Airlines is Latin America's premier airline, offering more flights to more destinations there than any other carrier.
To book now en espanol, log on to http://www.aa.com/espanol .
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.
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