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    Behind-The-Scenes Access: Customers Get Special Look Into American Airlines

    New Digital Series Provides Sneak Peek into American's Operations; Answers Customers' Most Frequently Asked Questions

    FORT WORTH, Texas, July 9, 2012 /PRNewswire/ -- How does American Airlines decide which flights to cancel and delay when there is severe weather? Why do airfares change so much? What happens once customers check their bags?

    These questions – and more – are being answered in American's new "Behind the Scenes @AmericanAir" digital series, which gives customers an insider's view into the airline's decision-making process.

    "Transparency is extremely important to the American Airlines team. This is why we are inviting our customers to take a rare behind-the-scenes look at what it takes to run one of the world's largest airlines," said Andy Backover, American's Vice President – Communications. "Our new video series not only shines a spotlight on our operations, but it also allows us to better engage with our customers so we can provide answers that will help us improve their travel experience."

    Hosted on American's YouTube channel, www.youtube.com/americanairlines, "Behind the Scenes @AmericanAir" showcases videos of airline employees who explain various parts of American's business that the flying public does not see.

    The launch video revealed how American's team members in its Integrated Operations Control (IOC) safely handle operations when severe weather hits and the decisions employees must make when it comes to delays and cancellations. Other videos explain how American determines the price of a seat on a particular flight. Launching today is the series' latest video, which shows a day in the life of checked baggage. Customers receive a better understanding of how American tracks their bags from the moment they check them to when they arrive at their final destination.

    American shares the digital series across its social media channels, including Facebook, Twitter and Google+, and seeks input from customers on what questions they would like answered.

    "Our video series will only be successful if we are listening to our customers and having a true conversation with them," added Backover. "It is important that we answer their questions and provide a real look inside American Airlines."

    Upcoming videos will focus on American's Cargo operations and how American takes delivery of a new aircraft. Customers can provide feedback and ask questions via American's Twitter handle @AmericanAir or its other social media platforms.

    About American Airlines
    American Airlines, American Eagle® and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,500 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 9,000 daily flights to 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by OTC Markets Group.

    Current AMR Corp. news releases can be accessed at http://www.aa.com

    SOURCE American Airlines

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