American Airlines today named Robert J. (Rob) Friedman President - AAdvantage® Marketing Programs. Friedman, currently American's Managing Director - Reservations, fills a vacancy created by Kurt Stache, who recently was named American's Vice President and General Sales Manager.
"Rob's business knowledge, leadership abilities and customer insights will be of great value as he assumes his new role," said Bella Goren, Senior Vice President - Customer Relationship Marketing & Reservations. "The AAdvantage program, established more than 25 years ago, is the world's leading program of its kind. With 60 million members, it is an enormously important part of our business and we are excited that an individual of this caliber will be leading the AAdvantage team."
Friedman joined American in 1990 and held positions of increasing responsibility within the airlines' revenue management department. He later moved into the interactive marketing organization, where he played a key role in enhancing and expanding the reach of AA.com. He has significant customer relationship management expertise, and most recently led American's largest reservations office.
Friedman holds a Bachelor's of Science degree in Finance from the University of Nebraska-Omaha.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with flexible fare-search options, the ability to check in for flights and a lowest-fare guarantee. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. .
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