New 'Big Man' Spot Extends Popular 'We Know Why You Fly' Campaign
American Airlines today introduced its second of two new TV, out-of-home and online video commercials of the "We Know Why You Fly" brand campaign. The new ad, called "Big Man," touts American's global route network with a story about a dedicated sports agent and his client.
Created and produced by TM Advertising, American's long-standing agency of record, the piece was filmed on location in Buenos Aires and Shanghai -- two of American's international destinations -- as well as in Dallas. The story includes a cameo appearance by Mark Cuban, owner of the NBA's Dallas Mavericks, and traces a sports agent's journey around the globe in his attempt to persuade professional basketball teams to sign his talented, yet socially-awkward client, Milos. The agent relies on American's extensive international network and Business Class offerings, just like the millions of business travelers who fly American Airlines, a founding member of the oneworld® Alliance, each year.
"This new commercial illustrates American's ongoing commitment to enhance the travel experience for our business travelers," said Roger Frizzell, Vice President - Corporate Communications and Advertising for American Airlines. "The story is a fun way to let our customers know that we understand the effort they make for their clients, and how we play a part in that important journey."
"We looked to create a different type of 'We Know Why You Fly' moment that spotlights a hard-working business flyer," said Bill Oakley, Group Creative Director for TM Advertising. "We believe that this is another way to creatively personify what American Airlines can do for its customers."
About TM Advertising
TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group, one of the world's largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Group Health, Nationwide Insurance, Redhook Ale Brewery, Superpages.com and Texas Tourism. For more information, please visit http://www.tm.com/.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® airlines serve 250 cities in 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. American Airlines, American Eagle, the AmericanConnection® airlines, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc.
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