American Airlines to Roll Out Entertainment on Demand Across Entire Wi-Fi Narrowbody Fleet
FORT WORTH, Texas, Sept. 14, 2011 /PRNewswire/ -- American Airlines today announces the expansion of entertainment on demand the airline's inflight streaming video product to approximately 400 Wi-Fi enabled aircraft by the end of 2012. American, a founding member of the oneworld® Alliance, was the first North American airline to offer inflight streaming video, which enables customers to wirelessly stream content such as movies and TV shows from an inflight library to select Wi-Fi-enabled laptops during flights.
The entertainment on demand product is currently available onboard American Airlines flights operated by 15 767-200 aircraft primarily transcontinental flights between New York JFK and Los Angeles and JFK and San Francisco. In addition, the streaming video product will be installed on more than 90 MD-80 aircraft before the end of 2011. The remainder of the Wi-Fi-enabled fleet, including additional MD-80 aircraft and Boeing 737-800 aircraft, will be equipped with streaming video by the end of 2012.
"Initial customer feedback shows our entertainment on demand product is a hit with our customers, and we feel it's a great example of how we continue to deliver products our customers truly value," said Rob Friedman, American's Vice President Marketing. "In addition to our expansion news today, we are thanking our customers for their loyalty by extending the free Internet and introductory pricing offers until Oct. 15."
Customers on American's 15 767-200's can take advantage of the introductory price of 99 cents per TV show and $3.99 per movie. Customers will also receive a free Internet session for a future flight with the purchase of a TV show or movie through Oct. 15, 2011.
Customers do not have to purchase inflight Wi-Fi to utilize entertainment on demand. Using their own compatible personal Wi-Fi-enabled laptop, customers simply click on the entertainment on demand banner on the inflight Wi-Fi homepage, select a movie or TV show from the popular titles housed in the content library, create an account or log in, enter the form of payment, and click "rent." All major credit and debit cards are accepted.
The inflight library features more than 100 movies and TV shows from major Hollywood studios to offer customers a variety of entertainment choices. Movies and TV shows will remain accessible for viewing after the customer has landed movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used onboard.
American's entertainment on demand product is powered by the Gogo system. Movies and TV shows are stored on the onboard server, allowing the air-to-ground connection to be fully available for American's Wi-Fi product. Select personal Wi-Fi-enabled laptops are compatible with entertainment on demand. Gogo is currently working to increase the number of compatible devices and intends to make tablets and other devices available for use with entertainment on demand in the coming months. For more information, visit http://www.aa.com/i18n/urls/entertainmentOnDemand.jsp.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).
Gogo is fast becoming everyone's favorite part of flying. By allowing travelers to get online, in air, Gogo keeps them connected to life. Using Gogo's exclusive network and services, passengers with laptops and other Wi-Fi enabled devices can get online on select American Airlines flights and many other commercial airlines.
Back on the ground, Gogo's 350+ employees in Itasca, IL and Broomfield, CO are working to continually redefine flying as a productive, socially connected, and all-around more satisfying experience. Connect with us at www.gogoair.com, on Facebook at www.facebook.com/gogo and on Twitter at www.twitter.com/gogo.
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines