New, Richer Content Offers Valuable Destination Information for More Than 170 Cities
FORT WORTH, Texas, Aug. 26, 2011 /PRNewswire/ -- American Airlines has joined with best-selling travel guide provider Frommer's Unlimited, the B2B business of Frommer's®, to provide comprehensive destination content on American's award-winning website, AA.com. With this rollout, AA.com now features travel-related information from Frommer's for more than 170 domestic and international destinations served by American and American Eagle. Customers can learn more than ever about these great destinations and find the latest travel deals while researching their next trip.
Frommer's destination information on AA.com includes an exclusive overview of the city, along with recommendations and details about upcoming events in the area. Select cities feature in-depth content about popular restaurants, shopping, nightlife and other attractions. American Airlines travel deals and other customized information pertaining to each destination are also featured.
"The new content from Frommer's Unlimited – one of the world's leading sources of travel information – will improve the travel planning experience for our customers," said Richard Elieson, American's Managing Director – Interactive Marketing. "Not only will they be able to learn more about their planned destination, but it's our hope they will be inspired to embark on adventures to other exciting places in the future."
To learn more about the new and unique destination information on AA.com and discover more about your next destination, please visit www.aa.com/destinations.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).
With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car, cruise, and destination activity reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage® account at AA.com, as well as sign up to receive emails from American, and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.
About Frommer's® Unlimited
For over 50 years, Frommer's travel guides have been the trusted choice to help travellers explore destinations the way the locals do. Frommer's Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer's travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer's Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Whether your customers are venturing close to home or across the globe, whether your budget is limited or limitless, Frommer's Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime. Frommer's is a registered trademark of Arthur Frommer. Frommer's is a branded imprint of Wiley.
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines