Refreshed AA.com/Rainbow Now in Portuguese and Spanish
FORT WORTH, Texas – American Airlines today announced that its popular lesbian, gay, bisexual and transgender (LGBT) Web portal, www.AA.com/Rainbow, now welcomes travelers in two additional languages – Portuguese and Spanish.
In 2006, American Airlines was among the world’s first airlines to design an innovative LGBT website to reach out to travel-savvy and loyal LGBT travelers. The added languages are intended to connect American with more of its customers throughout the Western Hemisphere and beyond. All three language choices offered are at the top of the page, and travelers simply choose their language preference to access it.
“As one of the largest global airlines, American Airlines recognizes the importance of making information available in different languages,” said Cynthia Barnes, American’s Director – Diversity Markets. “As we modernize our brand, enhance the customer experience and continue to grow our network in Latin America, adding the Spanish and Portuguese languages to AA.com/Rainbow will enhance our customer experience.”
American offers more flights to more destinations from the U.S. to Central and South America than any other airline. American’s introduction of additional languages continues its focus on welcoming all customers and making it easier and more convenient to research and book travel. Spanish language products from American include AA.com/Espanol, www.aprendi.com and Nexos Magazine on select flights.
“Travel and hospitality have always been trailblazers in global commerce,” said Sam Santiago, Director – American Giving. “In Latin America, a great deal of progress has been made towards lesbian and gay inclusion, respect and acceptance. By opening new doors and destinations, offering new and enhanced service, and expanding languages, we hope to accelerate this progress for LGBT travelers.”
The announcement was also cheered today in Florianopolis, Brazil, during the opening of the 29th annual convention of the International Gay & Lesbian Travel Association (www.iglta.org) – and the first ever held in South America. The IGLTA hosts more than 500 business and community leaders from more than 35 nations committed to driving the full potential of LGBT tourism. John Tanzella, President/CEO of IGLTA, said: “We congratulate American Airlines, not only for its longstanding support for IGLTA and its gay-friendly culture, but also for overcoming language boundaries and promoting online accessibility. Across the Americas, and here in Brazil, we have some of the most welcoming member destinations in the world.”
In the United States, American Airlines is the first and only airline to earn a perfect 100 percent score every year on the prestigious Corporate Equality Index. The Index was created in 2003 by the Human Rights Campaign (www.hrc.org) to serve as a benchmark for corporate leaders known for their gay-friendly and fair-minded policies. For more background on American’s commitment to LGBT inclusion and diversity, visit www.AA.com/Diversity. To join the Facebook LGBT community conversation with American, visit https://www.facebook.com/AARainbowTeam. LGBT AAdvantage® members may also update profile information to indicate an interest in LGBT travel and receive special offers.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,300 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 10,000 daily flights to 149 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol “AAMRQ” on the OTCQB marketplace, operated by OTC Markets Group.
AMR Corporation, and certain of its United States-based subsidiaries, including American Airlines, Inc. and AMR Eagle Holding Corporation, on Nov. 29 filed voluntary petitions for Chapter 11 reorganization in the U.S. Bankruptcy Court for the Southern District of New York. More information about the Chapter 11 filing is available on the Internet at http://aa.com/restructuring.