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American Airlines Seeks to 'Surprise and Delight' Customers Flying Between DFW and LAX or SFO

Customers Can Earn Double AAdvantage Miles or Double Elite Qualifying Miles and Receive Giveaway Items

FORT WORTH, Texas, Nov. 29, 2010 /PRNewswire/ -- American Airlines will surprise and delight customers flying between Dallas/Fort Worth and Los Angeles or San Francisco this winter with a new promotion and prize giveaway launched today.

Between Nov. 29, 2010 and Feb. 28, 2011, American will reward AAdvantage® members who fly round trip on nonstop service between DFW and LAX or between DFW and SFO with double elite qualifying miles and double flight miles. With this great offer, members can reach AAdvantage elite status faster and add to their mileage balance at the same time. To qualify, register prior to travel and obtain complete details at http://www.aa.com/15days using promotion code LASF2.

Additionally, between Dec. 1 and 15, American will introduce a '15 Days of Giveaways' promotion where customers on several mystery flights a day between DFW and LAX or between DFW and SFO will be selected to receive complimentary giveaway items including:

  • Avis Rent A Car Reward Day Coupons
  • Movie passes to see the new film "The Fighter", courtesy of Paramount Pictures
  • Admirals Club One Day Passes
  • 5,000 AAdvantage Miles
  • AA Vacations $100 Coupon
  • And more!

"American Airlines is celebrating two of our frequent West Coast routes with a promotion to show customers how strongly we value their loyalty," said Rob Friedman, Vice President – Marketing. "With 25 nonstop flights between Dallas/Fort Worth and Los Angeles and San Francisco each day, American offers more nonstop service in these markets than any other carrier. And there's no better way to excite our customers than to offer double elite qualifying miles, double flight miles and 15 days of fun surprises inflight."

For more information about the promotion, please visit www.aa.com/15days. You can also follow American on Twitter and Facebook to read about daily giveaways: http://twitter.com/AmericanAir and www.facebook.com/AA.

About the AAdvantage® Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 62 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 10 financial companies, and over 350 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2009, AAdvantage members redeemed more than 150 billion miles to claim more than 6.9 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 750 destinations in nearly 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines®  We know why you fly®

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The address is http://www.aa.com

SOURCE American Airlines

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