American Named as the Top Airline in the September 2010 Issue Among the Nation's Top 60 Diversity Elite Companies
FORT WORTH, Texas, Sept. 8 /PRNewswire/ -- American Airlines has been named one of the Top 60 Companies for Hispanics by Hispanic Business magazine. American achieved this recognition for its commitment to promoting solid diversity initiatives in recruitment and retention of its Board, leadership and personnel, as well as for its dedication to the Hispanic community. This year, American was ranked number 28, 10 points higher than last year the top airline in the Top 60 Diversity Elite Directory. In addition, American ranked in the top 15 in two of five categories.
This is the fifth year that American has received the distinction from Hispanic Business, which uses multiple criteria to measure U.S. companies' commitment to diverse hiring, promotion, marketing, philanthropy, and supplier diversity.
"American Airlines scored high in several of our ranking categories, including supplier diversity, marketing and community outreach, and diversity retention and promotion, and the fact that they climbed 10 points is a significant achievement to be proud of," said Michael Caplinger, Research Supervisor with Hispanic Business Inc. "American continues to work in a positive direction to promote diversity within the organization."
American's Supplier Diversity Program assures the inclusion of minorities, women and LGBT-owned companies in procurement and construction opportunities. Its Diversity Leadership Strategy focuses on establishing best practices in employment and advancement, inclusive work practices, diverse segment marketing, and diversity education.
"Our focus on diversity and inclusion at American Airlines is embedded throughout our organization from the Board of Directors and extending across our team- from the newest hire to the most senior executive," said Lauri Curtis, American's Vice President Diversity and Leadership Strategies. "Our diversity initiatives play an intricate role in our greater mission of connecting the world, and as we face tough competition in an increasingly globalized market place, our employees' different perspectives are essential to our long-term success. Our customers receive our industry-leading products and services thanks to the dedicated and passionate people who reflect the different communities we serve."
American's Hispanic Latino Employee Resource Group (HLERG)
The Hispanic Latino Employee Resource Group (HLERG), founded in March 1997, is another example of American's commitment to the U.S. Hispanic market. Its mission is to promote an environment that facilitates the hiring, professional development, and promotional opportunities of Hispanic employees, while enhancing American's global competitiveness and its image.
American's Community Involvement and Service
American Airlines has a long history of involvement with, and support for, the Hispanic community across the United States, also partnering with pillar Hispanic community organizations at both the local and national level. Since 1941, when service was first launched to Mexico, American has focused on the U.S. Hispanic market a market that has been, and continues to be, a thriving opportunity for the company.
American is Latin America's premier airline, offering more flights to more destinations than any other carrier. American's Latin America/Mexico route system encompasses 41 destinations in 17 countries and includes five American Eagle destinations in Mexico.
American offers Hispanic travelers unparalleled flight choices on a global route network thanks to our oneworld® Alliance partners, the AAdvantage® frequent flyer program and Admirals Clubs lounges at more than 40 airports around the world.
For more information about Hispanic Business magazine's Top 60 Diversity Elite Companies for Hispanics, or for a complete list of honorees, visit www.hispanicbusiness.com/magazine.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)
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SOURCE American Airlines