American Airlines Receives 2007 Fatherhood Award for Father-Friendly Marketing Campaign
National Fatherhood Initiative will honor American Airlines with the 2007 Fatherhood Award for its father-friendly marketing campaign. The award will be presented tonight at the 10th Annual Fatherhood Awards Gala at the Hyatt Regency Hotel in Washington, D.C.
The award recognizes American for its television commercial titled "Global Scope," which depicts a father using his AAdvantage® miles to take his young daughter with him to London for a business meeting. The commercial is a part of the airline's award-winning "We Know Why You Fly" advertising campaign created by T:M Advertising. "Global Scope" and other commercials in the "We Know Why You Fly" campaign are accessible at http://www.aa.com/whyyoufly .
"The 'Why You Fly' campaign has been successful in expressing to our customers that we understand what's really important to them -- what motivates them as road warriors," said Roger Frizzell, Vice President-Corporate Communications and Advertising for American Airlines. "'Global Scope' is one of the commercials in the series that has especially touched the hearts of many people. We have heard from many of our customers, saying 'thank you' for both the English and Spanish versions."
"This year's winners have demonstrated a devotion to fatherhood that is transforming the way our nation views the roles of fathers in children's lives," said Roland C. Warren, president of NFI. "Our corporate awardees, through their advertising and business practices, are also providing a model that will transform our culture and inspire and encourage fathers to be the best dads they can be."
Inaugurated in 1997, the Fatherhood Awards are presented each year to individuals, corporations, and organizations that make a substantial contribution to the strengthening of involved, responsible, and committed fatherhood in their work or personal lives. Past Fatherhood Awardees include: actor James Earl Jones, country music superstar Tim McGraw, Fox News Channel's Neil Cavuto, NFL Hall of Fame quarterback Jim Kelly, Multi-Platinum Recording Group Lonestar, IBM, Johnson & Johnson, and Chevrolet.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation . AmericanAirlines, American Eagle, the AmericanConnection® airlines, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.
AmericanAirlines® We know why you fly® Current AMR Corp. releases can be accessed on the Internet. The address is http://www.aa.com/
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