Company Thanks Customers For Continued Loyalty
FORT WORTH, Texas, Dec. 29, 2010 /PRNewswire/ -- American Airlines today thanked customers for their continued loyalty in the wake of a commercial dispute with two online travel agencies, Expedia and Orbitz, that is preventing American Airlines fares from being featured on those sites.
American Airlines said it has seen a year-over-year increase in its overall ticket sales since Dec. 21, when it removed its schedules and airfares for American Airlines and American Eagle flights from Orbitz.com and websites powered by Orbitz.com, and since Dec. 23, when Expedia.com began discriminating against American's flights and schedules by listing them lower in the search display than those of other airlines.
While the year-over-year increase in ticket sales is roughly comparable to that seen earlier in December, American has noted a shift in ticket sales to other channels, notably online travel agencies, such as Priceline.com, and referrals from metasearch engines, such as Kayak.com, as well as increased volume on its own website, AA.com.
"Our results to date show that consumer choice is alive and well and that our customers continue to have thousands of options to purchase American's competitive fares and convenient schedules," said Derek DeCross, American's Vice President and General Sales Manager. "It is also clear to us that other online travel sites and traditional travel agencies are capitalizing on this market opportunity to gain business. Beyond that, we want to thank our customers and travel partners for their continued loyalty and support. We appreciate your business."
DeCross reiterated that American is committed to working with all distribution channels, including traditional travel agencies, online travel agencies and global distribution systems, to benefit from adopting its direct connection model, powered by Farelogix, which delivers to travel agencies and their customers more customized travel choices and options. There is no cost to tap into American's direct connection.
"Our direct connection offers a path to a new era of buying and selling travel services," DeCross added. "Traditionally, airline products have consisted of different flavors of airfares. In the future, however, we envision the world of travel evolving into a much wider variety of products and services beyond fares. Our direct connection will help travel agencies help their own customers by giving them access to customized choices and delivering the best value to travelers. We do not envision a future in which we only sell to our customers through our own branded website. Our goal is to have broad distribution channels and choices for our customers, with our products and services delivered efficiently and without unnecessary costs flowing through the process."
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)
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SOURCE American Airlines