• Media Relations

    +1-817-967-1577 (8:00 a.m. - 5:30 p.m. CT Monday-Friday)

    +1-817-931-1348 (after-hours duty manager)

    mediarelations@aa.com (not monitored after hours)

    American Airlines Partners With Eurosport to Reach Millions of Soccer Fans

    FORT WORTH, Texas, July 13/PRNewswire-FirstCall/ -- For the second consecutive year, American Airlines and Eurosport, the leading soccer-specialty retailer in the U.S., have launched the Give & Go contest, offering soccer fans the chance to sign up for the AAdvantage(® )program and to become eligible for a grand-prize trip for two to Madrid, and many other prizes.

    "Eurosport/Soccer.com is proud to have a partnership with American Airlines," said Vicente Navarro, Eurosport's director of Hispanic Marketing. "For the past two years, they have shown a great commitment to helping grow the game of soccer in this country. Because of our vast network, American Airlines reached out to us to help deliver their message to over five million soccer families. We look forward to continuing this partnership."

    As the Official Airline of Major League Soccer - as well as individual clubs including FC Dallas, New York Red Bulls, D.C. United and Chicago Fire - American Airlines has teamed up with Eurosport/Soccer.com to give away an AmericanAirlines Vacations(SM) package for two to Madrid, as well as other prizes.

    AmericanAirlines Vacations is one of the most recognized airline-owned tour operators in the United States, providing customers a choice of more than 10,000 hotels and resorts in more than 320 cities in the Caribbean, Mexico, Hawaii, Europe, Canada, the United States, Latin America and Asia. AAVacations offers great values on travel packages by combining discounted rates on flights with negotiated rates at hotels, rental car companies and activity providers. In addition, it's the only vacation company that allows customers to pay with AAdvantage miles for hotels, cars and more.

    The AAVacations web site, www.AAVacations.com, also offers customers the flexibility to design every aspect of their vacation, from lodging to ground transportation and activities, with no online booking fees.

    Fans will be eligible for the prizes by becoming a member of the American Airlines AAdvantage program, the world's first loyalty program and frequently recognized as the best in the industry. They can register online at www.soccer.com/giveandgo, or through registration forms at soccer events. Both registration methods will be available in Spanish and English. Existing AAdvantage members also are eligible to enter the contest by going to www.soccer.com/giveandgo, entering their AAdvantage number and filling out the form to participate.

    One lucky participant will win the round trip tickets for two to Madrid, a four-night stay at the luxury Melia Madrid Princesa, dinner and a Flamenco show, a $1,000 gift card, and tickets to a professional soccer game.

    Other prizes include:

    • American Airlines gift cards
    • Soccer video games
    • Soccer.com gift cards
    • Jerseys signed by Mexican professional soccer teams
    • Jerseys and shirts autographed by international soccer stars

    "We are thrilled about the opportunity to continue our partnership with Eurosport/Soccer.com and to provide the millions of soccer fans out there service to anywhere they want and need to fly," said Roger Frizzell, American's Vice President - Corporate Communications and Advertising. "As a founding member of the global oneworld(®) Alliance, American is uniquely positioned to provide this service."

    American recently launched daily nonstop service from Dallas/Fort Worth International Airport (DFW) to Madrid, Spain (MAD). American also serves Spain with daily nonstop flights to Madrid from Miami International Airport and to Barcelona from John F. Kennedy International Airport in New York.

    From DFW, American and American Eagle operate approximately 740 daily departures to more than 150 nonstop destinations, including cities in Argentina, the Bahamas, Belize, Brazil, Canada, Chile, Costa Rica, France, Germany, Guatemala, Jamaica, Japan, Mexico, Panama, the United Kingdom and Venezuela.

    About the AAdvantage Program

    The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

    About AA.com

    With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

    About American Airlines

    American Airlines, American Eagle and AmericanConnection(®) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(®), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(®) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

    About Eurosport/Soccer.com

    Founded in 1984, Eurosport/SOCCER.COM is the world's leading authentic grassroots soccer company. Based in Hillsborough, NC Eurosport/SOCCER.COM is the largest soccer-specialty retailer in the United States. Soccer.com has more than one million visitors per month, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. In 2007 they launched Eurosport en Espanol in print and ESPANOL.SOCCER.COM on the web. Alongside soccer, Eurosport also operates leading on-line retail sites for lacrosse, and rugby - www.lacrosse.com and www.worldrugbyshop.com.

    Rules and regulations

    *By completing the enrollment form, you agree to have American Airlines to contact you via email regarding additional information about the AAdvantage® program. By asking American Airlines to enroll you in the AAdvantage program, you agree to its terms and conditions. For full terms and conditions visit aa.com/advantage. For complete prize rules please visit www.soccer.com/giveandgo. NO PURCHASE NECESSARY. Offer ends 9/30/09. Open to members of the American Airlines AAdvantage® program who are legal residents of one of the 48 contiguous states or the District of Columbia and at least 13 years of age or older at time of entry. Subject to full official rules available at www.soccer.com/giveandgo. Void where prohibited.

    AmericanAirlines(®) We know why you fly(®)

    Current AMR Corp. releases can be accessed on the Internet.

    The address is http://www.aa.com

    SOURCE: American Airlines

    Web site: http://www.aa.com/

    How can we improve our site?

    Submit Feedback