American Airlines was named one of Black Enterprise (BE) magazine's "15 Best Companies in Marketing Diversity." The award was announced with the release of the publication's July 2007 issue, which features its third annual list of the best companies for diversity.
In selecting the "15 Best Companies," BE evaluated corporate programs for advertising, promotions, community outreach, and scholarships (list of programs and awards follows this release). It also used independent data from sources such as TNS Media Intelligence.
"We are honored to once again receive recognition for diversity from Black Enterprise," said Denise Lynn, Vice President -- Diversity and Leadership Strategies for American Airlines. "We are a global company that serves more than 100 million customers a year. We know that to be successful, we must make every effort to understand all of our customers' needs and interests, especially those that are influenced by their cultures and lifestyles. We are already finding that as we increase our understanding of the people we serve, they reward us with more of their business."
The airline has received numerous awards in recent years for its diversity initiatives, in which it leads the industry, including the National Fatherhood Institute's 2007 "Fatherhood Award" for father-friendly marketing campaigns and Latina Style magazine's "Top 50 Workplaces for Latinas."
American is the only global airline with dedicated sales and marketing teams for the African American; Hispanic/Latino; women; and lesbian, gay, bisexual, and transgender (LGBT) consumer groups.
In 2006, the airline accelerated its efforts by formalizing its Diverse Segment Marketing Initiative, with a focus on the same customer segments. Other markets will be added in the future. American has made the initiative a priority at every level of its management team and for all departments that influence the customer experience.
American Airlines recently began one of the most extensive efforts ever by a global airline to reach African-American consumers with its new marketing relationship with Steve Harvey, one of the most popular entertainers in the United States.
In addition, American, a founding member of the global oneworld® Alliance, in the past year has created travel Web sites that meet the unique travel interests of women and LGBT travelers. The sites have been well received by their respective audiences and have proved extremely valuable in helping the airline deliver precise travel information to consumers according to their needs and interests. The most recent of the sites, http://www.aa.com/women, for example, offers safety information, woman-to-woman travel advice, and a schedule of women's business conferences.
About Black Enterprise
BLACK ENTERPRISE, your ultimate guide to financial empowerment, is the premier business and investment resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. The monthly publication provides 3.9 million readers with information on entrepreneurship, careers, and financial management. As the definitive source of information for and about African American business markets and leaders, BE is the authority for business news and trends.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 3,900 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. American Airlines, American Eagle, the AmericanConnection® airlines, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.
AmericanAirlines® We know why you fly®
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
Awards and Recognition
-- NFI Honors AA with Fatherhood Award The National Fatherhood Initiative (NFI) honored American Airlines for its father-friendly marketing campaigns.
-- AA Awarded Best Airline by PlanetOut Travel Guide For the second consecutive year, American Airlines wins accolades with its progressive-defining approach to the LGBT market by PlanetOut Travel Guide.
-- Latina Style Top 50 workplaces for Latinas LATINA Style magazine, for the fourth consecutive year, named American the only airline among the Top 50 Best Companies for Latinas to work for in the United States.
-- AA Rated Top 10 for Diversity American Airlines ranked among the top 10 Companies for Innovation in Diversity by Profiles in Diversity Journal.
-- Black Enterprise Names American One Of 40 Best Companies For Diversity American Airlines was named one of Black Enterprise magazine's "40 Best Companies For Diversity."
-- OAG Votes American the "Airline of Choice for Travelers with a Disability" American Airlines was voted the "Airline of Choice for Travelers with a Disability" by OAG's worldwide customer base of business travelers.
-- Best Place to Work for LGBT Human Rights Campaign (HRC) ranks American Airlines as one of the Best Places to Work for LGBT people.
Advertising and Promotions
-- American uses multi-cultural advertising and promotions agencies to help the company communicate its services through the best channels and using the most appropriate images and messages for its diverse consumer base.
American Airlines has a proud history of generous support to the communities it serves around the world and our employees provide generous support to the communities where they work and live, often by using their own travel privileges:
-- American's "American Giving" program allows employees to give to charities of their choice through convenient payroll deductions.
-- A network of more than 12,000 employees who volunteer their time for community service projects and corporate initiatives.
Employees have contributed to the community in the following ways:
-- Donated over $250,000 to disaster relief efforts.
-- Clothing, food and toy drives for charitable organizations, including Sickle Cell Disease Association.
-- Built one house annually through Habitat for Humanity over the last six years.
-- Many individual departments have committed to community service projects with local organizations.
-- Employee associations award approximately 30 scholarships annually between $500 - $2500 each to over 30 employees and dependents.
First Call Analyst:
FCMN Contact: firstname.lastname@example.org
SOURCE: American Airlines, Inc.
CONTACT: Sonja Whitemon of American Airlines, Media Relations,
+1-817-967-1577, email@example.com; or Andrew Wadium of Black Enterprise,
+1-212-886-9598, fax, +1-212-886-9557, Wadiuma@blackenterprise.com
Web site: http://www.aa.com/