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    'American Airlines Living Your Dream' Profiles Legendary Advertising Entrepreneur Eugene Morris

    Eugene Morris, chairman, CEO and founder of E. Morris Communications will share the secrets of his success on "American Airlines Living Your Dream," which is aired each month on The Michael Baisden Show.

    Founded in 1987, E. Morris Communications is a Chicago-based integrated marketing communications agency that specializes in the African-American consumer market. The firm's client roster over the years has included Wal-Mart, General Motors, Nestle, Tyson Foods, Turner Broadcasting, Excelon/ComEd, and Arial Capital Management.

    This month, Morris celebrates his 40th anniversary in the communications industry, with 20 of those years devoted to the African-American consumer market. He is considered a pioneer among African-American advertising, marketing and public relations professionals.

    "American Airlines Living Your Dream" is a collaboration with The Michael Baisden Show, which is broadcast weekdays, 3 p.m. - 7 p.m. EDT, on ABC Radio Networks.

    About The Michael Baisden Show

    The Michael Baisden Show was launched in national syndication by ABC Radio Networks in January, 2005 and is hosted by author, TV talk show personality and emerging community leader Michael Baisden. The entertaining four-hour afternoon radio program airs Monday - Friday and combines the best in music, comedy and social outreach to inspire real change in local communities across the country. Heard in 22 of the top 25 urbanUrban radio markets, The Michael Baisden Show reaches more than 4.6 million listeners each week.

    About American Airlines

    American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection® airlines, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc.

    Current AMR Corp. releases can be accessed on the Internet.

    The address is http://www.aa.com

    First Call Analyst:
    FCMN Contact: rick.wilbins@aa.com

    SOURCE: American Airlines

    CONTACT: Sonja Whitemon of American Airlines, +1-817-967-1577; or Erin
    Johnson of ABC Radio Network, +1-972-448-3175

    Web site: http://www.aa.com/

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