Customer Feedback Results in Enhancements That Include Additional Date Tabs, More Flights Displayed and Other Conveniences
American Airlines, a founding member of the global oneworld® Alliance, today announced enhancements to the recently launched price-and-schedule travel booking tool on its Web site, AA.com. The changes, based on feedback from customers, make booking on AA.com even easier than before. More than 1.4 million unique visitors log on to AA.com each day.
The newly enhanced booking tool enables customers to:
-- See, at a glance, the lowest available price for three days before and three days after their original departure date, via convenient tabs across the top of the flight results page.
-- Get more flight options on the results page than previously -- now up to 40 flights are displayed when applicable.
-- View flight options by page, based on price. The bottom of the results page now contains various links that break down results by price. So customers can, with one simple click, get to the page listing all flights available at a particular price.
-- Navigate either backward or forward in the booking process -- without having to start over -- via links in the header of the page.
-- Book AAirpass® travel. (Visit http://www.aa.com/aairpass for more details.)
"Since introducing our new booking tool in June we've had overwhelmingly positive feedback about how the tool has made travel planning easier," said Rob Friedman, American's Managing Director - Interactive Marketing. "As our customers make suggestions on ways to increase the tool's convenience, we're listening to their feedback and are rolling out new features such as the enhancements announced today."
As American's largest distribution channel, AA.com is a valuable resource for the airline and travelers alike and is the best place to do business online with American. AA.com provides numerous ways to conveniently search for and book low fares and award travel, select seats, make hotel, rental car and cruise reservations, get flight arrival/departure information, sign up for flight status notification, and even check in and print boarding passes. Customers who purchase tickets on AA.com earn American Airlines AAdvantage® bonus miles with each ticket purchased, get a lowest-fare guarantee (see http://www.aa.com/guarantee), and don't pay an online booking fee. Additionally, customers who log in with an AAdvantage number and password can manage their AAdvantage account online and also receive personalized news and specials. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has also received multiple Web site awards from various organizations.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AAirpass, AA.com, AAdvantage and We know why you fly are registered trademarks of American Airlines, Inc. .
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SOURCE: American Airlines
CONTACT: Billy Sanez, Corporate Communications of American Airlines,