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    American Airlines Launches Online Interactive Soccer Game in Continuing Effort to Court America's Hispanic Travelers

    FORT WORTH, Texas, Sept. 23 /PRNewswire-FirstCall/ -- To soccer fans everywhere: American Airlines has launched an online soccer game, the Penalty Challenge, narrated by famed Spanish-language sportscaster Fernando Fiore.

    The game features the character, "Earn Miles," a new soccer sensation, and players help him score the maximum number of points. After playing, fans can receive a discount on their next American Airlines flight.

    The Penalty Challenge is part of American's continuing campaign to court soccer fans and encourage them to become members of the AAdvantage® program, American's travel awards program. The game can be played in English or Spanish at www.aa.com/soccer.

    As the Official Airline of Major League Soccer - as well as individual clubs, including FC Dallas, New York Red Bulls, D.C. United, Chicago Fire, and the New England Revolution - American Airlines has teamed up with the AC&M Group to create the interactive game, which augments its Major League Soccer partnership, a successful affiliation that has yielded strong results in the United States Hispanic market, as well as the national soccer community.

    "We are very impressed with American's commitment to serve soccer fans," said Jaime Cardenas, Chief Executive Officer of AC&M, American's partner in the game. "Over the last two years we have been working with American on its overall soccer initiative, and this game is a great example of how to engage soccer fans with the sport they love and at the same time offer them a great discount. American is one of the few companies that truly understands the importance of the U.S. soccer fan as a consumer. We know that the soccer fan base is very diverse, which is why the online game is available in both English and Spanish. We are proud to be part of this exciting project."

    Soccer fans can sign on to www.aa.com/soccer, select their language and enter their email address to play. If they are not yet AAdvantage members, fans can register for the AAdvantage program and receive a bonus of 1,000 miles just for signing up. Once registered, they will receive a welcome e-mail with a password that they can use to redeem their discount.

    Fiore, the famed Spanish-language sportscaster, does a play-by-play as the players try to score points - voicing the iconic "Goooooaaal!" when they score. After playing, users will have three options:

    • Play again
    • Redeem their prize
    • Or tell a friend about the game.

    The offer applies to new reservations for one-way or round-trip travel on American Airlines, American Eagle, or AmericanConnection®, excluding other code share flights. Travel is valid from any American destination in the 48 contiguous United States to any American Airlines destination worldwide. Tickets must be purchased at AA.com or AA.com/espanol no later than 11:59 p.m. CT, Oct. 31, 2009. All travel must be completed by Nov. 27, 2009. Embargo dates are Nov. 20-25. For more information, or to play the game, go to www.aa.com/soccer.

    About the AAdvantage Program

    The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

    About AA.com

    With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

    About American Airlines

    American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

    About AC&M Group

    AC&M Group is a Charlotte based and independently owned marketing firm founded in 2001 as an entrepreneurship experiment in the basement of Wake Forest University's Business Incubator. AC&M specializes in using cultural insights to connect with consumers. For AC&M a culture goes well beyond an ethnicity, and any group with shared values and passions will respond to targeted and relevant communications. Under this principle, deeply rooted in research, AC&M has developed and executed successful programs for clients such as Batanga, National Gypsum, Lowe's Home Improvement, Stanley Tools, Televisa, American Airlines, Eurosport, Comex, Best Mexico, and GMAC Insurance, among others. Over the last five years, AC&M has developed a wealth of actionable knowledge and insights about cultures such as soccer fans, Hispanic Millennials, construction workers, foreign and U.S. born Hispanics, NASCAR fans, design professionals, and other unique sub-cultures. For more information, please visit www.acmconnect.com.


    AmericanAirlines® Penalty Challenge 10% Discount Offer ("Offer") Promotion Code and Conditions: By participating with this Offer, participant agrees to these Terms and Conditions. Offer available for tickets purchased by Oct. 31, 2009, with all travel completed by Nov. 27, 2009. May not be copied, transferred, or used with any other American Airlines offer. Offer void where restricted or prohibited by law. Participant must be an AAdvantage® member that is a legal resident of the 48 contiguous United States and District of Columbia.

    TO QUALIFY: Visit www.aa.com/soccer, select your preferred language (English or Spanish) and register by entering your email address, first name, last name and AAdvantage® number. If you are not an existing AAdvantage® member, you may enroll by clicking the "Enroll for Free" link. Upon pressing the "Play" button, you will automatically receive an email notification inclusive of a password, which will be required to obtain your 10% off promotion code ("Promo code") after you have played the American Airlines Penalty Challenge. You may obtain your Promo code by selecting the prize menu and entering your password. Limit one (1) Promo code per person/email address. In the event of a dispute, the named person who is the account holder of the AAdvantage® program number or the person in whose name the email account is registered will receive the Offer. Sponsor and its agencies are not responsible for late, lost, misdirected, incomplete, or damaged participation information, passwords or Promo codes, or computer, telephone, cable, network, electronic malfunctions, failures, connections, availability, garbled or jumbled transmissions; for printing, typographical, mechanical or other errors. Sponsor: American Airlines, Inc. PO Box 619616, MD 5380; Dallas/Fort Worth International Airport, Texas 75261-9616

    PROMOCODE REDEMPTION: To redeem your Promo code go to AA.com or AA.com/espanol and enter your itinerary. Then enter your Promo code in the "Promotion Code" box and click "Go". Offer is subject to the following Promo code Terms and Conditions:

    Promo code Terms and Conditions:

    Eligible Travel: Offer applies to new reservations for one-way or round-trip^ travel on American Airlines, American Eagle, Executive Airlines or the AmericanConnection® carrier, excluding other codeshare flights. Travel is valid from any American destination in the 48 contiguous United States to any American Airlines destination worldwide. Tickets must be purchased at AA.com or AA.com/espanol no later than 11:59 p.m. CT, October 31, 2009. Travel period: Travel must be completed on/before November 27, 2009. Travel not valid Nov. 20-25 This discount applies to all published fares and requires instant purchase; Promotion code may not be applied to previous reservations, placed on hold or purchased; discount will not be applied to any government or airport imposed taxes, fees or charges. Promotion code is valid for use on AA.com or AA.com/espanol only and cannot be redeemed by calling American Airlines reservations or at American Airlines ticketing locations. AA.com Promotion codes cannot be reissued or replaced. For full terms and conditions about Promotion Codes, go to www.aa.com/promotioncode. American Eagle, Executive Airlines and the AmericanConnection® carrier are regional airlines associated with American Airlines, Inc. American Eagle service is operated by American Eagle Airlines, Inc., or Executive Airlines, Inc., each of which is a wholly owned subsidiary of the parent company of American Airlines. AmericanConnection® service is operated by Chautauqua Airlines, Inc. an unaffiliated independent contractor.

    American Airlines reserves the right to change the AAdvantage® program and its terms and conditions at any time without notice, and to end the AAdvantage® program with six months notice. Any such changes may affect your ability to use the awards or mileage credits that you have accumulated. American Airlines is not responsible for products or services offered by other participating companies. For complete details about the AAdvantage® program, visit www.aa.com/aadvantage.

    SOURCE: American Airlines

    Web site: http://www.aa.com/

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