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American Airlines Launches Newly Redesigned, More Personalized E-mail Products Along With 'Travel Brain Sweepstakes'

Grand Prize Includes American Airlines AAdvantage Bonus Miles, Deluxe Hotel Stay, and Cash

American Airlines is getting personal. And to prove it, the airline is offering customers who check out American's newly redesigned, more personalized e-mail products a chance to win more than a quarter million AAdvantage® miles, a trip for two to a deluxe resort, and $5,000 spending cash.

The American Airlines Travel Brain Sweepstakes, which runs through Feb. 27, 2009, is intended to highlight the fresh, new look and more personalized content of American's e-mail offerings, including popular Net SAAver® e-mails, which feature weekend travel specials at deep discounts.

As part of the redesign, Net SAAver e-mails now highlight destinations that are on sale from a customer's home airport or from a city that is close to their home, making it more relevant for the subscriber. Customers can continue to see the full list of Net SAAver fares as well as all of our great low fares on American's website, AA.com. Additionally, the new, personalized content includes special offers and other news that may be of interest to the customer.

Other e-mail products that have updated designs include the monthly AAdvantage eSummary(SM) statement, which contains customers' AAdvantage mileage balances and exclusive bonus mile offers, as well as American's AAirmail(SM) e-mail, which enables customers to stay in-the-know through exclusive offers and discounts, product and service news, and current promotions.

American also offers two other e-mail products - AAdvantage promotions e-mails, which highlight a variety of mileage-earning opportunities on purchases customers make every day, and AAVacations(SM) Travel Picks e-mails, which include special offers and rates on vacation packages. To learn more about American's great e-mail products as well as the new and exciting changes to our e-mails, visit www.aa.com/email.

"A customer who subscribes to American's e-mail products will regularly receive information about great travel deals and a whole lot more, with much of it tailored to their own interests," said Derek DeCross, American's Managing Director - Interactive Marketing. "The Travel Brain sweepstakes is a fun and engaging way to let customers know what American has to offer - and to put their American Airlines Travel Brain to the test."

It's easy - and free - to enter the Travel Brain sweepstakes, which is open to U.S. residents age 18 years and older. Just visit www.aa.com/brain for more details. There's a limit of two entries per person - one for checking out American's e-mail products, and another for forwarding the information to a friend or family member.

Here are the highlights of the promotion: American's Travel Brain Sweepstakes
-- Automatically receive an entry when you register at www.aa.com/brain during the promotional period. (Limit of one entry).
-- Receive an additional entry by "referring a friend" and forwarding the sweepstakes information to others. (Limit of one entry).
-- Sweepstakes runs through 11:59 p.m. on Feb. 27, 2009 (Eastern Standard Time).
-- No purchase is required to win.
-- One Grand Prize winner will be selected in a random drawing.
-- For complete sweepstakes rules, visit www.aa.com/brain.

The lucky Grand Prize winner will receive 270,000 AAdvantage bonus miles; a five-night stay for two at a Fairmont Hotel & Resort in Mexico, Bermuda, Hawaii or Canada; and $5,000 spending cash.

About American Airlines

American Airlines, American Eagle and the AmericanConnection® airlines serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc.

AmericanAirlines® We know why you fly® Current AMR Corp. releases can be accessed on the Internet. The address is http://www.aa.com

First Call Analyst:
FCMN Contact: rick.wilbins@aa.com

SOURCE: American Airlines

CONTACT: Billy Sanez, Corporate Communications of American Airlines,
+1-817-967-1577, corp.comm@aa.com

Web Site: http://www.aa.com/

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