American Airlines, the world's largest airline, today launches AAdvantage Milestones™, one of the industry's first rich-media, Web-based e-magazines combining broadcast and social media. The new video e-magazine gives the world's largest frequent- flyer program an online community for its members.
AAdvantage Milestones will connect and engage the more than 56 million AAdvantage® members through a new community forum and a series of video features that offer viewers quick tours of American Airlines and oneworld® destinations. In addition, AAdvantage Milestones uses a combination of static and rich-media content to deliver interesting and user-friendly information related to travel and the AAdvantage program.
"Finding innovative and creative ways to increase consumer participation in the AAdvantage program is one of the company's top priorities," said Kurt Stache, President of AAdvantage Marketing Programs. "Our customers tell us they want more information on vacation destinations. We think our new e- magazine will break through the clutter and deliver that content in a contemporary, engaging and entertaining way."
The e-magazine's community forum encourages members to share personal photos of the featured destinations. Additional aspects of the community forum will be introduced with the release of subsequent editions of the new e- magazine. Over time, American hopes the vault of valuable information gathered, along with the entertainment features, will become a guide to future travelers and AAdvantage members.
The two minute video tours -- hosted by Regan Burns of Comedy Central -- feature famous landmarks and provide a light-hearted overview of featured destinations. The video clips showcase American's lighter side of brand marketing, incorporating humor through the condensed home-video style format. Information on the corresponding e-magazine includes relevant travel information and tips on the highlighted destination, along with valuable AAdvantage offers.
The new e-magazine was developed by American Airlines and TM Advertising, which is American's advertising agency of record. To view the AAdvantage Milestones Web-based e-magazine, visit www.aa.com/milestones. Membership in the AAdvantage program is free - to enroll, log on to www.aa.com/enroll.
The AAdvantage program was the first and is the world's largest frequent- flyer program. Established in 1981, the program now has more than 56 million members. Members can earn miles at more than 1,000 participating companies, which include more than 35 hotel chains representing more than 75 brands, more than 20 airlines, eight car-rental companies, 18 financial companies, and over 200 brand name retailers. In addition, members can earn miles when making purchases with one of more than 97 affinity card products in over 41 countries. In 2006, members redeemed more than 142 billion miles to claim in excess of 4 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
About American Airlines American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld Alliance®, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. .
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