American Airlines Launches 2009 'Miles for the Cure' Campaign to Benefit Susan G. Komen for the Cure
FORT WORTH, Texas, May 6 /PRNewswire-FirstCall/ -- As Mother's Day approaches, American Airlines launches its 2009 Miles for the Cure® fundraising campaign, which rewards donors with five AAdvantage® miles for every dollar they contribute to Susan G. Komen for the Cure® with a minimum $25 donation.
American's customers can support the fight against breast cancer by simply visiting www.aa.com/komen to make a donation. In addition to general contributions, gifts can be made to celebrate and honor a loved one's survivorship or in memory of a loved one or friend. When an "In Honor" or "In Memory" gift is received, Komen for the Cure will send a personalized tribute card to the person or family indicated, notifying them of the donation without revealing the amount.
In 2008, Miles for the Cure came close to the $1 million mark, thanks to contributions from nearly 11,000 AAdvantage members.
"We again invite our customers to join us in the fight against breast cancer, and Miles for the Cure is a wonderful way do so, especially with Mother's Day coming up," said Roger Frizzell, American's Vice President - Corporate Communications and Advertising. "American is honored to support an organization and a cause about which we know our customers and employees care so deeply."
"American Airlines has been a tremendous partner to us over the years and we are so grateful to American and its customers for continuing Miles for the Cure to help raise funds in our quest to save lives and end breast cancer forever," said Katrina McGhee, Vice President of Marketing, Susan G. Komen for the Cure. "Miles for the Cure provides a terrific opportunity to show the special women in our lives how much they mean to us this Mother's Day."
American Airlines has supported Susan G. Komen for the Cure for more than 20 years as a national sponsor and last year announced an expanded partnership in becoming the organization's official airline and first-ever Lifetime Promise Partner.
American Airlines pledged to raise a minimum of $1 million annually for eight years to fund Susan G. Komen for the Cure's first Promise Grant, a study of inflammatory breast cancer (IBC) at The University of Texas M.D. Anderson Cancer Center. IBC is a very aggressive form of breast cancer. It is called inflammatory breast cancer because its main symptoms are swelling and redness of the breast, which mimic inflammation. Because of these symptoms and the frequent lack of a breast lump, it is often undetectable by mammography and ultrasound. The disease also affects a disproportionate number of younger, premenopausal women who are typically not considered at risk for breast cancer.
American Airlines customers, sponsors and employees helped to exceed the funding goal last year through Miles for the Cure and the annual American Airlines Celebrity Golf and Tennis event, which will mark its 15th year in 2009. These funds allow scientists to find better ways to test diagnostic procedures and new therapies in clinical trials for IBC, as well as garner new information from laboratory models that will lead to better detection and long-term treatments for IBC. M.D. Anderson's Morgan Welch Inflammatory Breast Cancer Clinic is the only facility of its kind devoted to IBC.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® airlines serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
AmericanAirlines® We know why you fly®
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com/content/amrcorp/pressReleases/main.jhtml
SOURCE: American Airlines