Customers Who Watch a Testimonial Video Featuring AA.com Can Win 1 Million AAdvantage Miles
FORT WORTH, Texas, March 1, 2011 /PRNewswire/ -- American Airlines is hosting the "Million Reasons to Book" Sweepstakes which highlights how customers can effectively use different features on AA.com to enhance their booking and travel experience, while also giving customers a chance to win 1 million American Airlines AAdvantage miles.
The American Airlines "Million Reasons to Book" Sweepstakes was developed as a way to showcase how customers use AA.com features to support their individual travel styles. A customer testimonial video stars three AA.com customers discussing the features they value the most. In addition, it provides a platform for customers to share their own travel tips.
The sweepstakes will run through May 2, 2011. All participants must register on www.aa.com/promo for their first entry. They can then earn up to three additional entries by booking a flight on AA.com, telling a friend via email, Facebook or Twitter or sharing their own travel tip.
"AA.com features such as online flight check-in, our new mobile apps, and flight status notification are a critical part of our effort to make AA.com easy to use," said Richard Elieson, Managing Director Interactive Marketing. "The features we provide on AA.com are about giving our customers confidence, flexibility and peace of mind to make their travel experience easier to manage. In the end, while we can always show you how to use our features, our customers are the best ones to showcase how to make the features work for everyday travel."
To learn more about the "Million Reasons to Book" Sweepstakes, visit www.aa.com/promo. Watch the video and learn why customers book on AA.com and then register for a chance to win 1 million AAdvantage miles.
Terms and Conditions
NO PURCHASE NECESSARY. Void outside of the 50 United States and the District of Columbia and where prohibited. Open to legal residents of the 50 United States and the District of Columbia who are of 18 years of age or older. ALTERNATIVE METHOD OF ENTRY AVAILABLE AT www.aa.com/promo. Participation is subject to complete Official Rules, by which all entrants are bound, available at www.aa.com/promo. Employees and agents of Sponsor, Administrator and affiliates, agencies, distributors, wholesalers and retailers, and members of such employees' and agents' immediate families and individuals living in the same household with such employees or agents, are not eligible to enter. Entrants release all parties from all claims/liability arising from this Sweepstakes or acceptance/use of any prize. Sweepstakes begins at 11:59 AM CST on February 28, and all entries must be received by 11:59 am CDT on May 2, 2011. Sponsor: American Airlines, Inc., 4377 Amon Carter Blvd., Ft. Worth, Texas 76155.
With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to interact online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make reservations for hotels, rental cars, cruises and other destination activities; get flight arrival and departure information; sign up for flight status notification; check in and print boarding passes; and even request to have boarding passes sent to your mobile device for mobile boarding at many airports. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American, and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase travel at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 750 destinations in nearly 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)
Current AMR Corp. releases can be accessed on the Internet. The address is http://www.aa.com
SOURCE American Airlines