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American Airlines Introduces txtSAAver

Customers in Dallas/Fort Worth Can Now Receive Fare Specials Directly to Text-Enabled Cell Phones

American Airlines, the world's largest airline and a founding member of the oneworld® Alliance, is making it easier than ever for customers to find out about fare sales -- now via any text-enabled cell phone.

New txtSAAver(SM) fare messages are now available for customers in the Dallas/Fort Worth market as part of American's first-phase roll out. Customers can sign up to receive a text message with fare sale information and special offers from American each week. The text specials will come from American's weekly NetSAAver® fares, which are sent to millions of customers every Tuesday. American is the first airline to offer this unique service.

To sign up for the service, users will need to log on to http://www.aa.com/textsaaver, fill in their information and hit "enroll." Once registered, they will start receiving a txtSAAver message each week.

How It Works 
-- Customers visit http://www.aa.com/textsaaver and register to receive txtSAAver messages.  Verizon, Sprint, Nextel, Alltel and Virgin customers can also enroll by texting "AA" to the short code 22898 (AATXT). 
-- Once registered, customers will receive one text message per week, which includes that week's txtSAAver fares as well as an additional special offer from American.  Standard messaging rates can apply. 
-- Customers can then book txtSAAver fares at http://www.aa.com/txt.

"We're excited to offer customers a new way to receive weekly specials from American," said Rob Friedman, American's Managing Director -- Interactive Marketing. "Our research shows that 80 percent of our customers carry a cell phone, so this is a logical way to reach out to them, providing information they want from the convenience of their phone."

In addition to great fares, each week American will feature an AAdvantage® frequent flyer program special offer. As part of this program, American has set up Wireless Application Protocol (WAP) content that includes a full list of the week's txtSAAver fares, special offers, flight status and feature -- rich media content, including a commercial video.

For Terms and Conditions and more information, visit http://www.aa.com/ .  About AA.com

The American Airlines Web site, http://www.aa.com/, is the best place to do business online with American. AA.com provides numerous ways to conveniently search for and book low fares and award travel, select seats, make hotel, rental car and cruise reservations, get flight arrival/departure information, sign up for flight status notification, and even check in and print boarding passes. Customers who purchase tickets on AA.com earn AAdvantage® bonus miles with each ticket purchased, get a lowest-fare guarantee (see http://www.aa.com/guarantee), and don't pay an online booking fee. Additionally, customers who log in with an AAdvantage number and password can manage their AAdvantage account online and also receive personalized news and specials. AA.com twice has received the World Travel Award for World's Leading Airline Internet Site and has also received multiple Web site awards from various organizations.

About American Airlines

American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation .

AmericanAirlines, American Eagle, AmericanConnection, AA.com, AAdvantage, NetSAAver and We know why you fly are registered trademarks and txtSAAver is a service mark of American Airlines, Inc.

First Call Analyst:

FCMN Contact: rick.wilbins@aa.com

SOURCE: American Airlines

CONTACT: Billy Sanez, Corporate Communications of American Airlines,
+1-817-967-1577, corp.comm@aa.com

Web site: http://www.aa.com/
http://www.aa.com/guarantee
http://www.aa.com/txt
http://www.aa.com/textsaaver

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