American Airlines Introduces Mobile AA.com Service to Further Enhance The Customer Experience
As part of its continued commitment to enhance the travel experience for customers, American Airlines has introduced a mobile version of AA.com that allows customers to access many of the helpful features of AA.com via a Web-enabled cell phone or other Web-enabled device.
Customers now can conveniently log on to AA.com wherever their cell phone or PDA works -- in the middle of a city or miles out in the country, in the United States or overseas -- without the need for a desktop or laptop computer. For more information, visit http://www.aa.com/mobile.
Initially, customers will be able to utilize the mobile version of AA.com to check in for a flight, view their itinerary, check schedules, check the status of their flights, get information on destinations, weather or airports and contact American Airlines. Later this spring, further enhancements to the mobile AA.com Web site will enable travelers to book flights, change their reservations, view fare specials -- even request upgrades and enroll in the AAdvantage® program -- all from their Web-enabled cell phone or other Web-enabled device. Many pages also will be viewable in Spanish.
Accessing AA.com on a mobile phone or device is easy by simply typing http://www.aa.com/ into an Internet-enabled browser. The system recognizes when customers are accessing AA.com via a mobile device and redirects them to the mobile version of AA.com. From the mobile home page, customers have easy access to many of the same features currently available on AA.com. The content is condensed, the design is simplified and the connection is fast, as the new mobile site is specifically designed to make it easier to navigate on a mobile device. If mobile users would like to access a full HTML version of the traditional AA.com site, they also have that option by clicking on the HTML link located at the bottom of the Web page.
"With our new mobile AA.com site, customers will have access to American Airlines and AA.com virtually anywhere and at any time they can use their mobile devices. We are focused on offering convenient and efficient services, and this enhancement is just another example that underscores our commitment," said Bella Goren, American's Senior Vice President - Customer Relationship Marketing and Reservations. "Every day, we're working to make it easier and more convenient to do business with American Airlines and enhance the travel experience for our customers."
The launch of mobile AA.com is the latest in a series of customer-friendly enhancements American has added to its Web site recently. Some of the highlights from 2007 include:
-- A new online shopping and booking feature that makes it easier for customers to plan travel on AA.com with the ability to see, at a glance, the lowest fare available three days before and three days after their original departure date.
-- The new DealFinder(SM) tool, which is downloadable to a user's computer desktop and offers customers exclusive, personalized, special fares to locations throughout American's worldwide network.
-- A new AAdvantage award booking feature that makes it faster and more convenient to plan and book AAdvantage award travel on AA.com with color-coded calendars showing available dates for each of the various AAdvantage award levels over a four-week period. The AAdvantage award booking tool can be used on any domestic or international route flown by American, American Eagle or AmericanConnection® carriers.
-- A "Change Reservations" feature recently added to AA.com enables many customers to change their reservations online up to three hours prior to scheduled flight departure.
-- New, country-specific Spanish-language portals added to http://www.aa.com/espanol allow site visitors to select their country of residence from among nearly 20 choices, allowing American to better serve customers in Latin America and the United States.
-- The "Fly Now, Pay Later" deferred payment option allows holders of the American Airlines Credit Card(SM) to enjoy six months of no payments and no interest for tickets purchased on AA.com. For terms and conditions and more details, visit http://www.aa.com/paylater.
"Many of the enhancements we've made to AA.com in the past year were based on feedback from our customers," said Goren. "And we are very pleased by the tremendously positive reception they have had in the marketplace and the value they bring to our business."
With more than 1.5 million site visits each day, AA.com is American's largest distribution channel and is the best place to do business online with the airline. At AA.com, you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder alerts and other special offers. Customers who purchase tickets at AA.com earn AAdvantage bonus miles, get a lowest-fare guarantee, and don't pay an online booking fee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, AAdvantage and We know why you fly are registered trademarks of American Airlines, Inc. DealFinder is a mark of American Airlines, Inc. .
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SOURCE: American Airlines
CONTACT: Billy Sanez, Corporate Communications of American Airlines,
Web site: http://www.aa.com/