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American Airlines Enhances the AAdvantage eShopping Mall

AAdvantage Re-Launches Site Making Online Shopping Easier

American Airlines will unveil a newly redesigned AAdvantage eShopping(SM) mall, http://www.aa.com/eshopping, a Web site designed to make earning miles easier with a customized online shopping experience.

The Web site was re-designed based on research, as well as customer and employee feedback. Enhancements to the AAdvantage eShopping mall include a personalized account option that allows AAdvantage members to choose their favorite merchants, view an award history section and previously visited merchants panel, and set preferences for mall communications. In addition, the new product search tool gives customers the opportunity to find products across merchants with a single query, allowing for price-comparison shopping.

"According to our research, 75 percent of AAdvantage® members shop online in order to compare prices and products," said Kurt Stache, President -- AAdvantage Marketing Programs. "With the new design, we are able to provide a customized online shopping experience that gives our customers the opportunity to comparison shop while earning AAdvantage miles."

To celebrate the site redesign, American Airlines is launching a bonus miles promotion for all AAdvantage members from now through June 14. AAdvantage members can earn up to 1,000 AAdvantage bonus miles from their total purchases at the AAdvantage eShopping mall. New site users will earn 500 bonus miles with purchases totaling more than $150. Returning site users will earn 1,000 bonus miles when spending more than $500 across all merchants in the mall.

At the AAdvantage eShopping mall, customers have access to more than 200 top merchants and the latest AAdvantage bonus mileage offers. Brand name retailers on the site include Target.com, Barnes & Noble.com, Circuit City, Restoration Hardware, Apple Store, and RedEnvelope featuring the same prices as individual merchant Web sites.

Customers can also take advantage of a new feature which provides the latest coupons and promotions from AAdvantage eShopping mall merchants. For the first time ever, members will earn AAdvantage miles and receive a discount.

These enhancements to the AAdvantage eShopping Web site follow the redesign of the American Airlines AAdvantage award booking process. In February, American implemented significant changes to its online award booking capabilities. The new industry-leading AAdvantage booking tool on AA.com provides easier planning and award booking, including a calendar view of redeemable award travel for a time period two weeks before and after a selected date. These improvements represent American's strategic investment in services and technologies that enhance the overall customer experience.

American is a founding member of the global oneworld® Alliance. To experience the redesigned AAdvantage eShopping Web site and earn up to 1,000 AAdvantage bonus miles, visit http://www.aa.com/eshopping. As always, membership to the AAdvantage program is free. To enroll, log on to http://www.aa.com/enroll.

The AAdvantage Program was the first and is the world's largest frequent flyer program. Established in 1981, the program now has more than 56 million members. Members can earn miles at more than 1,000 participating companies, which include more than 35 hotel chains representing more than 75 brands, more than 20 airlines, eight car-rental companies, 18 financial companies, and over 200 brand name retailers. In addition, members can earn miles when making purchases with one of more than 97 affinity card products in over 41 countries. In 2006, members redeemed more than 142 billion miles to claim in excess of 4 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit http://www.aa.com/aadvantage.

About American Airlines

American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers.

American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, AAdvantage, AAnytime and We know why you fly are registered trademarks of American Airlines, Inc. and MileSAAver is a service mark of American Airlines, Inc. .

First Call Analyst:
FCMN Contact: rick.wilbins@aa.com

SOURCE: American Airlines

CONTACT: Billy Sanez of American Airlines Corporate Communications,
+1-817-967-1577, corp.comm@aa.com

Web site: http://www.aa.com/

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