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American Airlines Debuts Latest Commercials in 'We Know Why You Fly' Campaign

New Ads Explore The Lighter Side Of Business Travel

American Airlines today introduced three new commercials as part of its award winning "We Know Why You Fly" brand campaign.

The 30-second commercials are fun, light-hearted vignettes that illustrate the "why" of business flying, from escaping a teambuilding seminar, to racking up AAdvantage® miles, to finding the ideal business travel companion. The new spots can be viewed online at AA.com/WhyYouFly, and will soon be airing locally in spot markets and on national cable channels.

"These advertising spots are a continuation of a successful campaign," said Roger Frizzell, American's Vice President -- Corporate Communications and Advertising. "They're entertaining, while still being informative. They are business oriented, but we believe leisure travelers as well will be able to identify with the messages, along with stories that will bring smiles to their faces."

The commercials were created by TM Advertising, American's longtime agency of record and partner in creating the "We Know Why You Fly" brand positioning in 2004. TM and American developed the new ads using feedback gathered during several months of consumer research.

"The idea of these commercials is to connect with the business flyer in a meaningful way," said Shep Kellam, Creative Director for TM Advertising. "We want them to immediately understand and identify with the situations and find real humor there. 'We Know Why You Fly' has always been about connecting with the flyer, but the target here is more specifically business flyers and communicating that we understand what they do everyday."

About American Airlines

American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection® airlines, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.

First Call Analyst:

FCMN Contact: rick.wilbins@aa.com

SOURCE: American Airlines

CONTACT: Sonja Whitemon, Corporate Communications of American Airlines,
+1-817-967-1577, corp.comm@aa.com

Web site: http://www.aa.com/

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