American Airlines Celebrates National Breast Cancer Awareness Month Systemwide During October
FORT WORTH, Texas, Oct. 8 /PRNewswire-FirstCall/ -- American Airlines and American Eagle employees are joining forces throughout October to do their part in the fight against breast cancer. Among the activities scheduled in celebration of National Breast Cancer Awareness Month, American and American Eagle are encouraging their nearly 90,000 employees to "think pink" as they participate in the Susan G. Komen for the Cure(®) program Passionately Pink for the Cure(®) on Friday, Oct. 16.
"Having supported Komen for the Cure for more than 25 years, we are delighted to offer our employees and customers another way to get involved by supporting Komen through Passionately Pink for the Cure," said Roger Frizzell, Vice President - Corporate Communications and Advertising for American Airlines. "We applaud our employees who will wear pink and donate $5 or more to Komen to further our shared mission of ending breast cancer forever."
"Komen began Passionately Pink for the Cure as a fundraising program to inspire breast cancer advocacy and honor those affected by the disease," said Katrina McGhee, vice president of global partnerships for Susan G. Komen for the Cure. "As our official airline and long-time corporate partner, we are honored to have American Airlines and its employees supporting breast cancer research through this program."
The company's support for Komen for the Cure is showing in a number of ways this month, including special pink menus for travelers and employee-led fundraising events. Various workgroups at American and American Eagle have sparked a healthy competition to see who can raise the most money for Komen. Most recently, a group of American employees organized an "American On Stage" talent show at the company's Fort Worth headquarters, raising more than $4,000 through ticket sales. Bake sales and other festivities have been taking place leading up to Passionately Pink for the Cure. This year, American and American Eagle employees in Dallas have raised more than $19,000 for the Dallas Race for the Cure(®).
Customers can get in on the celebration, as well. On Oct. 16 Passionately Pink for the Cure Day American's Admirals Club(®) lounges will host celebrations at each of its 44 club locations worldwide. Whether traveling on Oct. 16 or any day in October, Admirals Club visitors can contribute by enjoying a freshly baked pink cookie and a number of pink specialty beverages. For each featured item purchased from the pink-themed menu, 10 percent of sales will be donated by Sodexo, the Admirals Club food and beverage provider, to support breast cancer awareness.
Following Passionately Pink for the Cure, employees in American's hometown of Dallas/Fort Worth, will participate in the Dallas Race for the Cure on Saturday, Oct. 17, where American has historically had one of the largest corporate teams. This year, American Airlines will also have a "Goal for the Cure" booth, where race participants can attempt to kick a soccer goal for the cure, with the opportunity to win prizes including round-trip airfare and discount vouchers on American.
Additionally, American Airlines is partnering with Major League Soccer (MLS) and its charitable arm MLS W.O.R.K.S. for the second year in a row to support Komen during October. American will donate 5,000 AAdvantage(®) miles to the Komen foundation for every goal scored during the following games:
- October 17 - Chicago Fire @ New England Revolution in Boston
- October 22 - Chivas USA @ Chicago Fire in Chicago
- October 22 - Houston Dynamo @ Chivas USA in Los Angeles
Fans at the games will be given special Komen "Goal for the Cure" signs and will hold up their signs every time a goal is scored. As an extra incentive, during halftime fans will be asked to hold their signs, and the camera will zoom in on one lucky winner of two American Airlines round-trip domestic tickets.
Customers may also see one of American's eight Komen-branded pink-ribbon planes flying the skies this month, as they make special appearances at various Race for the Cure cities. To announce its Lifetime Promise Partnership with Komen last year, American unveiled eight aircraft displaying the Komen pink-ribbon motif, representing the sobering statistic that one in eight women will be diagnosed with breast cancer in their lifetime.
American kicked off its month-long observance last week with a special gift card offer: during October, when customers purchase an American Airlines Gift Card and specify Komen as the beneficiary, American will donate $5 to Susan G. Komen for the Cure for every $50 of travel purchased via the gift card. To purchase gift cards and support Susan G. Komen for the Cure, consumers can go to AA.com/giftcard. When completing payment information, "Komen" must be entered in the tracking code box in order for the donation to be made. Gift cards must be purchased by Oct. 31 for the 10 percent donation to be made to Komen, and it applies only to online purchases.
In addition to the gift card, American is continuing its Miles for the Cure™ fundraising campaign, which rewards donors with five AAdvantage miles for every dollar they contribute to Susan G. Komen for the Cure, with a minimum $25 donation. American's customers can support the fight against breast cancer by simply visiting www.aa.com/komen to make a donation.
American has also coordinated employee participation for Komen's African-American initiative, Circle of Promise, to foster increased awareness, support, empowerment and action. A mammogram-mobile has made several stops at American's headquarters as part of the program, and attendees at the airline's African-American Employee Resource Group (AAERG) National Convention last month enjoyed a special appearance by breast cancer awareness spokesperson Rene Syler, former co-anchor of CBS News' "The Early Show."
American Airlines has supported Susan G. Komen for the Cure for more than 25 years as a national sponsor and last year announced an expanded partnership, becoming the organization's official airline and first-ever Lifetime Promise Partner. American pledged to raise a minimum of $1 million annually for eight years to fund Susan G. Komen for the Cure's first Promise Grant, a study of inflammatory breast cancer (IBC) at The University of Texas M. D. Anderson Cancer Center in Houston. IBC is a very aggressive form of breast cancer that is often undetectable by mammography and ultrasound. The disease affects a disproportionate number of younger, premenopausal women who are typically not considered to be at risk for breast cancer.
About American Airlines
American Airlines, American Eagle and AmericanConnection(®) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(®), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(®) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)
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SOURCE: American Airlines
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