American Airlines, CBS Television Stations Team Up To Raise Awareness For Children In Need
Campaign Features Actress Pauley Perrette Inviting Customers to Support American's Miles For Kids In Need Program
NEW YORK, May 3, 2012 /PRNewswire/ -- For the second year, American Airlines and the CBS Television Stations group have teamed together to raise awareness for American Airlines Miles For Kids In Need® – part of the American Airlines Kids In Need(SM) program – which provides support for a variety of purposes related to the well-being of children and their families.
This year's TV spots will feature actress Pauley Perrette from the hit CBS drama NCIS and encourages members of the American Airlines AAdvantage® loyalty program to donate their unused AAdvantage miles to American's Miles For Kids In Need program. The recently launched 10-, 15- and 30-second spots are currently airing on CBS-owned stations across the country, and can also be viewed online at AA.com/JoinUs.
"At American Airlines, one of our primary missions is to help create lasting, positive change in the lives of children," said Andy Backover, American's Vice President – Communications. "We are very grateful to CBS Television Stations and Pauley Perrette, who are helping us raise awareness about our Miles For Kids In Need program. This important program allows our AAdvantage members to donate their unused AAdvantage miles to help children who desperately need it. We thank our customers for their generosity and support."
Founded in 1989, the American Airlines Miles For Kids In Need program provides air travel for children and their families via partnerships with some of the world's foremost organizations dedicated to caring for children. In 2011 alone, members of the AAdvantage program donated more than 117 million miles, which helped provide support to nearly 300 children's organizations globally, as well as transportation for 288 critically ill children and 241 family members for essential medical treatments.
"Our stations welcome the opportunity to once again collaborate with American Airlines on this terrific program," said Peter Dunn, President – CBS Television Stations. "We hope this initiative encourages our viewers to provide assistance to kids and their families at a time when they could really use some help."
To join American Airlines and CBS Television Stations in supporting children in need by donating to American's Miles For Kids In Need program, please visit www.AA.com/JoinUs.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,500 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 9,000 daily flights to 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by OTC Markets Group.
About the AAdvantage Program
The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 69 million members worldwide. Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car rental companies, eight financial companies, and more than 500 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in more than 40 countries. In 2011, AAdvantage members redeemed more than 166 billion miles to claim more than 7.5 million awards for flights, upgrades and other rewards. For more information and a listing of AAdvantage program participating companies, visit www.AA.com/AAdvantage.
About CBS Television Stations
CBS Television Stations consists of 28 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and one MyNetworkTV affiliate. Among its stations are WCBS-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis) and satellite stations KCCO-TV (Alexandria, MN) and KCCW-TV (Walker, MN), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh) and WJZ-TV (Baltimore).
Current AMR Corp. news releases can be accessed at http://www.aa.com
SOURCE American Airlines