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American Airlines Awards Dallas/Fort Worth International Airport for Improved Customer Service

DFW Airport Among Five of American's 'Customer Cup' Airport Winners

FORT WORTH, Texas, Nov. 10, 2010 /PRNewswire/ -- American Airlines employees in Dallas/Fort Worth (DFW) celebrated a customer service victory this week as the airline announced the top five airports to be honored for improved customer experience and innovative problem solving for the third quarter of 2010. The program is called the Customer Cup, and the winners are announced each quarter.

"We created the 'Customer Cup' to build competition between airport station teams who are focused on bettering processes, products and interactions to deliver an improved customer experience," said Mark Mitchell, American's Managing Director – Customer Experience.  "A good customer experience is the foundation for building customer loyalty, and we recognize five stations each quarter that are making measured improvements in enhancing the travel experience for our customers."

Customer Cups are categorized and awarded by market size from largest to smallest stations according to flight activity.  The award recognizes stations for their performance in serving customers at the airport across six primary customer touch points, including gate interactions, the boarding experience, delays and delay management, onboard interactions, baggage handling and baggage resolution. DFW was awarded the Customer Cup for improving internal customer satisfaction ratings in a number of key areas including checked baggage delivery and onboard interactions. Other winners this quarter include Colorado Springs, Colo., Dayton, Ohio, Liberia, Costa Rica and San Jose Del Cabo, Mexico.

The DFW station works to deliver exceptional service to customers flying into and out of the Dallas/Fort Worth area. DFW's success has been marked by a number of improvements, especially in the area of baggage delivery. As one of the largest airports in the world, employees at DFW have a challenge when navigating arriving and departing luggage. Employees are prepared the minute the aircraft arrives and work as quickly as possible to ensure fast delivery to baggage claim.

"Managing customer expectations is a challenging task, but the employees at DFW welcome that challenge and we're honored to win the Customer Cup this quarter," said Art Pappas, American Airlines Vice President – Dallas/Fort Worth. "We remain focused on providing exceptional service to every customer to make their travel experience more enjoyable, and we want them to know how much we truly appreciate their business here in DFW."

The Customer Cup is part of a broader focus the airline has put toward improving the experience for its customers.  With more than 250 employee teams across the network, the airline encourages all employees to bring forward ideas and solutions to improve the travel experience.  With stations competing for the Customer Cup honor quarterly, employees who contribute earn network bragging rights and a party in their honor for working hard to improve the airlines' customer service rankings.

"Given the challenges the industry faces, the Cup is a great way to recognize the accomplishments of our employees," Mitchell added.  "It's through their dedication and ingenuity we can deliver exceptional travel experiences of our customers."  

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

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SOURCE American Airlines

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