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American Airlines Announces the 'Find Yourself Up in the Air' Online Auction and Sweepstakes to Celebrate the Upcoming Paramount Pictures Film, 'Up in the Air'

Auction Includes Elite Travel and Movie-Related Items; Lucky Sweepstakes Winner Gets a First Class Trip to Los Angeles and VIP Tour of Paramount Studios

FORT WORTH, Texas, Nov. 4 /PRNewswire-FirstCall/ -- American Airlines has introduced a unique online auction to celebrate the new Paramount Pictures film, "Up in the Air," from Oscar®-nominated director Jason Reitman and starring Oscar winner George Clooney. The film is scheduled to be released in theaters across the country this December.

American's new "Find Yourself Up in the Air" online auction runs now through Jan. 5, 2010. AAdvantage members can use their AAdvantage miles to bid on travel packages, elite benefits, unique experiences, items related to the "Up in the Air" movie, and much more. All AAdvantage miles from winning bids will be donated to the Miles for Kids in Need(®) program. A few of the many items up for bid include:

  • One-year AAdvantage Gold(®) membership
  • Lifetime AAdvantage Gold status
  • One-year AAdvantage Platinum(®) membership
  • American Airlines airplane simulator session for two with licensed flight instructor, followed by a tour of the American Airlines Flight Academy and System Operations Control (SOC).
  • Suite for 12 at a professional sporting event at the American Airlines Arena in Miami or the American Airlines Center in Dallas.
  • Replica of Ryan Bingham's 10 Million Mile Card, as seen in the film.

Additionally, American is complementing the auction with the "Find Yourself Up in the Air" Sweepstakes, which will offer an extraordinary Grand Prize including:

  • First Class air travel for two to Los Angeles
  • Three-night luxury hotel stay
  • Four-day luxury car rental
  • Paramount Studios VIP tour for two
  • Premium luggage set
  • Exclusive VIP dining experience

You can register for the sweepstakes at www.aa.com/upintheair. Registrants will receive one entry per e-mail address and can earn a second entry by referring friends to the sweepstakes. The maximum number of entries allowed per person, per e-mail, is two.

"American's involvement with this stellar film showcases our commitment to providing travelers with the services they need on the road and rewarding them for their loyalty," said Rob Friedman, President - AAdvantage Marketing Programs at American Airlines. "We think our customers will enjoy seeing some of American's familiar products and services featured in the upcoming film, and we hope they'll also enjoy the online auction and sweepstakes where they can win unique experiences that can only be offered by American."

For complete auction and sweepstakes rules, as well as other details, visit www.aa.com/upintheair. For more information on Miles for Kids in Need please visit www.aa.com/kids.

About "Up in the Air"

Paramount Pictures Presents in Association with Cold Spring Pictures and DW Studios, A Montecito Picture Company Production in Association with Rickshaw Productions in Association with Right of Way Films A Jason Reitman Film Up in the Air starring George Clooney, Vera Farmiga, Anna Kendrick and Danny McBride. The film is directed by Jason Reitman. Screenplay by Jason Reitman and Sheldon Turner. Based upon the novel by Walter Kirn. The producers are Ivan Reitman, Jason Reitman, Daniel Dubiecki and Jeffrey Clifford. The executive producers are Tom Pollock, Joe Medjuck, Ted Griffin and Michael Beugg. The director of photography is Eric Steelberg. The production designer is Steve Saklad. The film editor is Dana Glauberman, A.C.E. The costume designer is Danny Glicker. The music is by Rolfe Kent. The music supervisors are Randall Poster and Rick Clark. This film has been rated R for language and some sexual content.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA) (NYSE: VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About the AAdvantage Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About American Airlines

American Airlines, American Eagle and American Connection(®) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(®), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(®) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. American Airlines, American Eagle, American Connection, AA.com, AAdvantage, AAnytime, MileSAAver and We know why you fly are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines(®) We know why you fly(®)

Current AMR Corp. releases can be accessed on the Internet.

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SOURCE: American Airlines

Web site: http://www.aa.com/

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