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    American Airlines Announces New 'Pioneers of Flight' Sweepstakes That Highlights Benefits of One-Way Flex Awards and Ease of Booking on AA.com

    FORT WORTH, Texas, July 29 /PRNewswire-FirstCall/ -- Members of the American Airlines AAdvantage(® )program already know the value in earning and redeeming AAdvantage miles. But some may not realize that with the recently announced AAdvantage One-Way Flex Awards and enhanced award booking tool on AA.com, members have even greater opportunities to use their miles and design an award itinerary that best meets their needs.

    American's "Pioneers of Flight" sweepstakes highlights the flexibility and options that One-Way Flex Awards provide customers and how easy it is to plan and book travel via American's Web site, AA.com. To learn about and register for the promotion, customers simply visit www.aa.com/promo by noon EDT on Sept. 30. There, customers can watch a brief video that shows three fictitious "pioneers of flight" using One-Way Flex Awards to achieve their dream itinerary. Following the video, customers may enter the sweepstakes for their chance to win a share of one million AAdvantage miles.

    "The Pioneers of Flight sweepstakes reminds AAdvantage members that American offers the flexibility to use their miles like never before," said Rob Friedman, President - AAdvantage Marketing Programs. "One-Way Flex Awards are another way we're leading the industry and enabling customers to customize award travel to fit their needs and desires."

    There is no purchase necessary to enter the sweepstakes, however, there is a limit of two entries per person, including:

    • One sweepstakes entry for watching the video and registering at www.aa.com/promo, and
    • One sweepstakes entry for sharing the promotion details with others.

    For complete sweepstakes rules, Terms and Conditions, and other details, visit www.aa.com/promo.

    "Whether or not you win a prize in the sweepstakes, you'll win when you look to AA.com for all your travel needs," said Derek DeCross, American's Managing Director - Interactive Marketing. "At AA.com, customers can easily search for and book award tickets with our user-friendly, color-coded award availability calendar. From simple one-way trips to more complex multi-city journeys, AA.com puts our customers in control, allowing them to construct the perfect itinerary with their AAdvantage miles."

    For details on AAdvantage One-Way Flex Awards visit www.aa.com/flexawards.

    About the AAdvantage Program

    The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

    About AA.com

    With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive e-mails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

    About American Airlines

    American Airlines, American Eagle and AmericanConnection(®) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(®), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(®) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

    AmericanAirlines(®) We know why you fly(®)

    Current AMR Corp. releases can be accessed on the Internet.

    The address is http://www.aa.com

    SOURCE: American Airlines

    Web site: http://www.aa.com/

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