AA is Sole Airline Winner in Category of Film for Travel, Tourism
An American Airlines commercial produced by TM Advertising, American's long-standing advertising agency of record, was awarded a Bronze Lion at the prestigious 55th International Advertising Festival, the world's largest and most revered advertising competition. The commercial, "Team Building," which can be viewed on http://www.aa.com/whyyoufly, features two co-workers desperately trying to change their flights to an earlier departure so they can escape their team-building seminar. Directed by Frank Todaro of Moxie Pictures, the commercial aired this spring and will be on the air and online again in the fall. More than 25,000 pieces of work were entered in this year's festival, and American Airlines was the only airline in the world to win a Lion this year in the category of Film for Travel, Transport and Tourism.
"We're delighted with this recognition and know what an incredible honor this is in the advertising industry," said Roger Frizzell, American Airlines Vice President - Corporate Communications and Advertising. "'We Know Why You Fly' has been a very successful campaign and well received by consumers. We could not be more pleased with the level of strategic and creative work that TM Advertising continues to produce for us."
The 55th International Advertising Festival was held June 15-21, 2008, in Cannes, France. More than 10,000 advertising professionals and advertisers worldwide attended Cannes this year, making 2008 the biggest festival to date.
"We're experiencing a renaissance in creativity that spans long-standing clients like American Airlines and Nationwide," said Jim Walker, Chief Creative Officer for TM Advertising. "Winning a Cannes Lion is a tremendous honor. We've made it a priority to attract and cultivate a team of top creative talent, and we're absolutely thrilled with the results."
The International Advertising Festival -- Cannes Lions -- is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards event. Each year, more than 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media, discuss industry issues, and network with one another. Winning companies receive the highly coveted Lion trophy, honoring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion and integrated advertising, as well as the best media and direct marketing solutions. For further information, please visit http://www.canneslions.com/.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. .
About TM Advertising
TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group, one of the world's largest marketing communications companies. In addition to American Airlines, clients include the brands of Bell Helicopter, Discover Network, EDS, Fossil, Group Health, Krispy Kreme/ICON LLC, Nationwide Insurance, Superpages.com and Texas Tourism. For more information, please visit http://www.tm.com/.
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SOURCE: American Airlines
CONTACT: Andrea Huguely of American Airlines, Fort Worth, Texas,
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