American Airlines and MasterCard Surprise Customers with "Celebration Flight" Gate Parties, Gift Bags
FORT WORTH, Texas, Aug. 2, 2011 /PRNewswire/ -- On Monday and Tuesday of this week, American Airlines continued celebrating the 30th anniversary of the AAdvantage® loyalty program by surprising customers on 15 American Airlines "Celebration Flights" to worldwide destinations. Customers on the selected flights were greeted by MasterCard® sponsored gate parties and gift bags that each contained vouchers for free inflight Wi-Fi; a complimentary drink coupon on American Airlines flights; 30,000 AAdvantage miles (more than enough for a domestic MileSAAver® round-trip travel award); and other exciting gifts.
"Thirty years after introducing the first frequent flyer program, we still know how to put on a first-class celebration," said Maya Leibman, President AAdvantage Loyalty Program, who was present at the Dallas/Fort Worth gate party. "Seeing how excited our customers were to be a part of this anniversary's festivities spoke volumes about how much they love earning AAdvantage miles. We can't wait to celebrate more milestones with them."
American also took the celebration online, giving followers of the AAdvantage Facebook channel a chance to be passengers on American's first ever "Virtual Celebration Flight." On Friday, Aug. 5, American will announce on Facebook 10 grand prize winners who will receive 30,000 AAdvantage miles for "flying" with American.
About the AAdvantage Program
The AAdvantage program was the first frequent flyer program, and was established in 1981. This year marks the 30th anniversary of the AAdvantage program, which now has more than 67 million members worldwide. Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2010, AAdvantage members redeemed more than 165 billion miles to claim just fewer than 7.2 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).
MasterCard and the MasterCard Brand Mark are registered trademarks of MasterCard International Incorporated.
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines