American Airlines and MasterCard Introduce the 'Sum It Up Sweepstakes'
American Airlines and MasterCard® Worldwide -- two industry-leading companies known for delivering first-class products and service to millions of loyal customers -- today announce the "Sum It Up Sweepstakes" together with Universal Studio's "The Bourne Ultimatum," which will be released in theatres starting Aug. 3, 2007.
During the promotion, from June 28 through July 31, consumers are invited to join the American Airlines AAdvantage® program and participate in the Sum It Up Sweepstakes (http://www.aa.com/sumitup) where they can guess how many AAdvantage miles Jason Bourne has accumulated in his chase around the world. The winner will run away with all of Bourne's miles.
Participants in the Sum It Up Sweepstakes can submit a guess online and be automatically entered for a chance to win the Grand Prize of over one million AAdvantage bonus miles and a $6,000 MasterCard gift card, or a First Prize of a trip for two to Los Angeles for a Universal Red Carpet Premiere Event including VIP party, hotel accommodations for two nights, VIP tour of Universal Hollywood, and a $2,000 MasterCard gift card. Another 250 participants will each take the Second Prize of "The Bourne Identity" and "The Bourne Supremacy" DVD prize package.
Entering the sweepstakes is easy. No purchase is required and there are three chances to win:
-- Receive one entry by registering at: http://www.aa.com/sumitup during the promotional period
-- June 28 through July 31, 2007.
-- Receive one entry for forwarding the sweepstakes information to others.
-- Receive one entry for purchasing travel on AA.com using your MasterCard® credit or debit card after registering for the promotion.
For complete sweepstakes rules and to register without purchase, visit http://www.aa.com/sumitup.
"We believe the AAdvantage program provides great value to members, even if they're not frequent flyers, and we encourage everyone to enroll and participate in the sweepstakes," said Kurt Stache, President of AAdvantage Marketing Programs.
The Sum It Up Sweepstakes, in conjunction with MasterCard, is another way for consumers to learn more about the AAdvantage program and have a chance to win great prizes in a fun and engaging way. Participants in the Sum It Up Sweepstakes can earn an additional sweepstakes entry when they book travel on AA.com using their MasterCard.
American Airlines and MasterCard are also celebrating the promotion with in-flight activities including a Biscoff Cookie give-away on domestic flights of more than two hours and showings of the movie trailer for Universal Studio's upcoming feature film "The Bourne Ultimatum."
Membership in the AAdvantage program is free. AAdvantage members can also participate in the sweepstakes. To participate in the Sum It Up Sweepstakes, visit http://www.aa.com/sumitup.
The AAdvantage Program was the first and is the world's largest travel award program. Established in 1981, the program now has more than 56 million members. Members can earn miles at more than 1,000 participating companies, which include more than 35 hotel chains representing more than 75 brands, more than 20 airlines, eight car-rental companies, 18 financial companies, and over 200 brand name retailers. In addition, members can earn miles when making purchases with one of more than 97 affinity card products in over 41 countries. In 2006, members redeemed more than 142 billion miles to claim in excess of 4 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit http://www.aa.com/aadvantage.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. .
MasterCard Worldwide advances global commerce by providing a critical economic link between financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes close to 16 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercardworldwide.com/.
About Universal Pictures
Universal Pictures is a division of Universal Studios (http://www.universalstudios.com/). Universal Studios is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi.
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SOURCE: American Airlines
CONTACT: Billy Sanez, Corporate Communications of American Airlines,