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American Airlines, BlackBerry Launch 'Free Your Memory' Sweepstakes

Prizes Include 300,000 AAdvantage Miles, 60 BlackBerry Curve 8900 Smartphones

FORT WORTH, Texas, Nov. 10 /PRNewswire-FirstCall/ -- American Airlines is pleased to help customers "free their memory" with a promotion aimed at introducing travelers to the new AA.com Notification Center.

Running now through Jan. 5, 2010, the "Free Your Memory" sweepstakes offers a chance to win one of 60 BlackBerry® Curve™ 8900 smartphones, one of which comes with 300,000 AAdvantage® miles. Anyone can register to win by simply playing the interactive memory game at www.aa.com/promo.

The AA.com Notification Center, launched in 2009, is accessible from each customer's My Account section on AA.com, where customers can simplify their travel experience with American Airlines. The center enables customers to set their flight status notification preferences just one time and then automatically receive messages for all their future flights, as long as their AAdvantage number is included in their flight reservation. When setting up a profile, customers choose how they would like American to notify them - by phone, text message or e-mail. The AA.com Notification Center also makes sharing these updates easier by allowing AAdvantage members to save up to 10 contacts in their profile. American then will automatically provide the member, and the member's selected contacts, with desired flight information.

"We all have so much to do these days - so many places to be and things to remember. With the AA.com Notification Center, we're making travel a little easier for customers by giving them one less item to think about," said Derek DeCross, American's Managing Director - Interactive Marketing. "The 'Free Your Memory' sweepstakes is a great way to demonstrate how the AA.com Notification Center can make the travel experience more convenient, and we're excited to offer everyone a chance to win some fantastic prizes."

Customers can receive one sweepstakes entry by playing the interactive memory game and registering at www.aa.com/promo. Registrants may also earn additional entries by referring a friend to the sweepstakes and by updating or creating their profile on AA.com. The total number of sweepstakes entries allowed per person is three. No purchase is necessary to enter.

For further information and sweepstakes rules, visit www.aa.com/promo. For more details or to view a demo on the AA.com Notification Center, visit www.aa.com/connect.

About AA.com

With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low air fares, award travel and destination activities; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive e-mails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines® We know why you fly®

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE: American Airlines

Web site: http://www.aa.com/

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