Inaugural Award Recognizes Authentic Depictions of People with Disabilities in Television Advertising
FORT WORTH, Texas, Sept. 23 /PRNewswire-FirstCall/ -- American Airlines and the American Association of People with Disabilities (AAPD) are asking the public to help select the first winner of the "Altitude Award," which honors the best U.S. television commercials featuring authentic depictions of people with disabilities.
Companies and advertisers were asked to submit innovative, original television commercials that portray people with disabilities in a positive and progressive light. The public is invited to visit www.aa.com/altitudeaward and vote for their favorite commercial from the top five finalists. The voting starts today and continues through Oct. 23.
"Part of the mission of the Altitude Award is to encourage acceptance and inclusion for all individuals," said Roger Frizzell, American's Vice President - Corporate Communications and Advertising. "The public's participation in determining the winner plays a crucial role in achieving the overall goal of the Altitude Award, featuring people with disabilities in television advertising in creative and compelling ways."
"Through voting in the Altitude Award, consumers are able to become a powerful voice of change - politically, economically and socially - for people with disabilities. We strongly encourage everyone to cast their vote and begin the journey to help shape and change societal attitudes," said Andrew Imparato, President and CEO of AAPD.
The final five commercials are showcased in an online gallery for final public voting. The finalist with the most votes will receive the Altitude Award along with highly coveted free advertising onboard American Airlines planes. The Altitude Award-winning ad will be announced in November.
The American Association of People with Disabilities is the country's largest cross-disability membership organization with more than 100,000 members throughout the United States. American Airlines Chairman and CEO Gerard Arpey originally announced this competition at AAPD's Annual Leadership Gala in Washington, D.C., on March 4.
About The American Association of People with Disabilities
The American Association of People with Disabilities (AAPD), the country's largest cross-disability membership organization, organizes the disability community to be a powerful voice for change - politically, economically, and socially. AAPD was founded in 1995 to help unite the diverse community of people with disabilities, including their family, friends and supporters, and to be a national voice for change in implementing the goals of the Americans with Disabilities Act (ADA). To learn more about the AAPD, visit www.aapd.com.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)
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SOURCE: American Airlines