Program Continues to Offer Customers Exceptional Convenience, Value and Flexibility
FORT WORTH, Texas, Jan. 4, 2010 /PRNewswire/ -- Proving that good things only get better with age, the American Airlines AAdvantage® program, the world's first frequent flyer program, turns 30 years old this year and customers can expect to see several special activities to celebrate the occasion. Since its inception in 1981, AAdvantage members have earned billions of AAdvantage miles for flying, lodging, dining, shopping and much more. Those same customers have redeemed their miles for millions of awards, including flights, car rentals, hotel stays and countless lifetime memories.
"The 30th anniversary of AAdvantage is an incredible milestone for both American and our loyal customers whom we thank for making the program such a success," said Maya Leibman, President AAdvantage Loyalty Program. "Over the past three decades, AAdvantage has steadily offered more ways to earn miles, more flexibility when redeeming those miles for awards, and tremendous benefits to our elite status members. This value, along with the passion our members feel for the program, is why AAdvantage continues to lead the industry."
AAdvantage continues to introduce a wide range of products and services to the program's more than 66 million members. Today's most popular program features include the option to book One-Way Flex Awards; a Mileage Multiplier(SM) option that allows customers to purchase double or triple AAdvantage miles during flight check-in; AAdvantageConnections.com, a site where customers can find the most current bonus mile offers available; and most recently, the capability to easily redeem miles online for car and hotel awards at an exceptional value for the member. AAdvantage members also enjoy the Milestones online travel guide, where they can find and contribute unique travel content about American's most popular worldwide destinations.
Earning miles has never been easier. The AAdvantage program offers a growing list of participating companies, which allows customers to earn miles when they do business with more than 1,000 airlines, hotels, car rental companies and retailers. In addition, American's recently announced joint business with oneworld® partners British Airways and Iberia gives AAdvantage members increased opportunities to earn and redeem AAdvantage miles on trans-Atlantic flights on all three carriers.
Being a member of the AAdvantage program is one of the best ways to stay in touch with the airline, keep up-to-date on program news and receive exclusive promotional offers. For more information about AAdvantage visit www.aa.com/aadvantage or to enroll in the program, visit www.aa.com/enroll.
About the AAdvantage® Program
The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 66 million members. Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2009, AAdvantage members redeemed more than 150 billion miles to claim more than 6.9 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning AA.com® website provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 750 destinations in nearly 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)
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SOURCE American Airlines