Search Topics

Media Relations
United States
817-967-1577 (8:00 a.m. – 5:30 p.m. CST, Monday-Friday)
817-931-1348 (after-hours duty manager)
mediarelations@aa.com (not monitored after hours)

International
Europe and Asia 44 (0) 208 577 4712
Latin American and Caribbean 305-520-3163


 
AAdvantage Program Launches Facebook and Twitter Channels
PDF Download:
Spanish
Portuguese

First U.S. Airline Loyalty Program with Channels Dedicated to Earning Miles

FORT WORTH, Texas, Feb. 14, 2011 /PRNewswire/ -- American Airlines, which this year celebrates the 30th anniversary of its AAdvantage® program, has launched Facebook and Twitter channels dedicated to the wide range of opportunities to earn AAdvantage miles with American Airlines and its growing list of AAdvantage participating companies. American is the first U.S. airline to launch dedicated social media channels focused on earning miles.

Followers of the dedicated AAdvantage Facebook and Twitter channels can expect to see a variety of posts detailing ways to increase their mileage balance, including special mileage offers and promotions. The channels also encourage followers to share their own strategies for racking up miles.

"American's broader Facebook and Twitter channels have been successful in communicating a variety of meaningful messages to American's loyal customers," said Maya Leibman, President – AAdvantage Loyalty Program. "We've built on that by creating these new AAdvantage-specific channels that focus on offering tips and tricks to earning as many miles as possible. We believe these new channels will be educational and a lot of fun for our members – especially those who are crazy for miles."

The AAdvantage program is the only U.S. airline loyalty program with dedicated channels for earning miles, highlighting the program's innovative approach to putting its loyal members closer to redeeming miles for their next flight, car rental, hotel or other award. Members can "Like" AAdvantage on Facebook at facebook.com/aadvantage or follow the Twitter handle @AAdvantage.

For more information about the AAdvantage program, visit www.aa.com/aadvantage, or to enroll in the program, visit www.aa.com/enroll.

About the AAdvantage® Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 66 million members. Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2009, AAdvantage members redeemed more than 150 billion miles to claim more than 6.9 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About American Airlines

American Airlines, American Eagle and the AmericanConnection® carrier serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning AA.com® website provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 750 destinations in nearly 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines

How can we improve our site?