At American Airlines, we are applying the principles of consumer choice and customization to the travel experience through our merchandising strategy. Through merchandising, we are enabling our customers to tailor the travel experience based on their needs and budget for the elements that they truly value.

American's distribution strategy is designed to support providing customers the opportunity to customize our products and services as much as possible to suit their needs and budgets using newer and more efficient technology than the technology available several years ago. Our goal is to make content available in as many channels as possible for our customers.