• Press Contacts
    United States
    817-967-1577 (8:00 a.m. – 5:30 p.m. CST, Monday-Friday)
    817-931-1348 (after-hours duty manager)
    mediarelations@aa.com (not monitored after hours)

    International
    Europe and Asia 44 (0) 208 577 4712
    Latin American and Caribbean 305-520-3163


     
    Advertising
    American advertises in a variety of media to convey a range of messages, from scope of service and premium product offerings to technology enhancement, promotions and AAdvantage® frequent flyer program updates — all focused on enhancing our customer's travel experience.

    American’s latest broadcast advertising commercial dubbed “New Plane Smell” is the second commercial from American’s new brand campaign and supports the introduction of American’s new look as well as its fleet modernization efforts. “New Plane Smell” is designed to highlight American’s journey to build the youngest, most modern fleet among the largest U.S. airlines and the American’s promise to customers to keep them more comfortable and connected than ever before.

    The spot takes place mostly on the tarmac at the airport, with close-up reactions from American’s employees as the airline’s brand-new 777-300ER approaches. Combined with the upbeat music, the employees’ visible delight and prideful reaction about the arrival of American’s new fleet generates great excitement.

    American’s recently-launched “Change is in the Air” commercial, the first of its brand campaign, is also currently airing on national cable and online.


    Media Contact
    American Airlines
    4333 Amon Carter Boulevard
    Fort Worth, Texas 76155

    Media Relations
    817-967-1577
    MediaRelations@aa.com


    How can we improve our site?

    Submit Feedback