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Press Contacts
United States
817-967-1577 (8:00 a.m. – 5:30 p.m. CST, Monday-Friday)
817-931-1348 (after-hours duty manager)
mediarelations@aa.com (not monitored after hours)

International
Europe and Asia 44 (0) 208 577 4712
Latin American and Caribbean 305-520-3163


 
Advertising
American advertises in a variety of media to convey a range of messages, from scope of service and premium product offerings to technology enhancement, promotions and AAdvantage® frequent flyer program updates — all focused on enhancing our customer's travel experience.

American’s latest broadcast advertising commercial dubbed “New Plane Smell” is the second commercial from American’s new brand campaign and supports the introduction of American’s new look as well as its fleet modernization efforts. “New Plane Smell” is designed to highlight American’s journey to build the youngest, most modern fleet among the largest U.S. airlines and the American’s promise to customers to keep them more comfortable and connected than ever before.

The spot takes place mostly on the tarmac at the airport, with close-up reactions from American’s employees as the airline’s brand-new 777-300ER approaches. Combined with the upbeat music, the employees’ visible delight and prideful reaction about the arrival of American’s new fleet generates great excitement.

American’s recently-launched “Change is in the Air” commercial, the first of its brand campaign, is also currently airing on national cable and online.


Media Contact
American Airlines
4333 Amon Carter Boulevard
Fort Worth, Texas 76155

Media Relations
817-967-1577
MediaRelations@aa.com


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