Fact Sheet American Airlines and Susan G. Komen for the Cure®
American Airlines has a long-standing history of supporting the fight to end breast cancer, and it is a cause about which American, American Eagle, their employees and customers are passionate. American‘s involvement with Susan G. Komen for the Cure® started with the airline’s local sponsorship of the first Susan G. Komen Race for the Cure® in Dallas in 1983. In 1992, American became a member of the Komen Million Dollar Council, a special group of corporate partners that pledge at least $1 million each to support the fight against breast cancer. Million Dollar Council members also work toward finding new and innovative ways to spread two important messages: that early detection saves lives, and that only through research can we find a cure. After nearly 30 years, American continues to support its relationship with Komen for the Cure through various events and initiatives.
Susan G. Komen for the Cure is not only a highly respected organization; it also represents the world’s largest grassroots network of breast cancer survivors and activists. Komen, with its expanding international network, is an excellent fit for American as a global airline.
Susan G. Komen Race for the Cure:
- Each year, hundreds of American Airlines and American Eagle employees participate in Susan G. Komen Race for the Cure events around the world. American offers employees the opportunity to purchase specially designed team shirts when participating in the races, with 10 percent of sales benefiting Komen.
- American provides various forms of in-kind support to Komen, including air travel to be used for prizes and for business travel for Komen Affiliates.
- American is a sponsor of the International Race for the Cure®, held Oct. 16, 2011, in Rio de Janeiro, Brazil.
Fly for the Cure:
- In 2011, American, American Eagle and their employees are participating in the first “Fly for the Cure” campaign as part of their annual Passionately Pink for the Cure® program to support National Breast Cancer Awareness Month.
- “Fly for the Cure” allows Komen and American Airlines advocates and employees to name and celebrate the people they are honoring as they help in the fight to end breast cancer.
- During October, customers and employees are invited to visit a “Fly for the Cure” virtual pinkboard housed on American’s Facebook page (Facebook.com/AA), where they can donate to Komen via American’s Miles for the Cure® program and “pin” a pink ribbon to their location on a map with the name of the individual are honoring. Other elements of the program include a designated hashtag (#flyforthecure) via American’s Twitter channel (@AmericanAir) and Passionately Pink for the Cure celebrations in participating cities.
- As part of American’s social media efforts, customers boarding pink-ribbon aircraft at New York City-area airports (JFK, La Guardia and Newark) will be given special “Cookie for a Cause” sugar cookies in the shape of an airplane. Cookies will have the Twitter hashtag “#tweetthecure” and American’s Twitter channel written in icing, inviting customers to tweet American directly. Customers in American’s cornerstone markets (Los Angeles, Dallas-Fort Worth, Chicago, Miami and New York – JFK) and at La Guardia and Newark can expect to see American’s employees donning pink “#tweethecure” T-shirts.
- American Airlines and American Eagle will literally “Fly for the Cure” in October as they route the airline’s eight pink-ribbon aircraft to cities across the nation during the first two weeks of October.
These special aircraft serve as virtual “flying billboards,” representing the sobering statistic that one in eight women in the United States will be diagnosed with breast cancer in her lifetime.
- “Fly for the Cure” will culminate in a system-wide “Pink-out” on Friday, Oct. 14. Employees and customers around the globe are encouraged to wear pink in support of Komen for the Cure when they travel that day.
- In 2010, American Airlines and American Eagle employees raised more than $110,000 to benefit Komen for the Cure through their support of National Breast Cancer Awareness Month.
Celebrity Golf and Tennis Weekend:
- This fall will mark the 17th year that American has presented the American Airlines Celebrity Golf and Tennis Weekend, a fundraiser with 100 percent of the proceeds benefiting Komen. Since its inception in 1995, the event has raised more than $8 million for Komen.
- The 2011 event will be held Oct. 6-9 at the Park Hyatt Aviara Resort and the Del Mar Country Club in San Diego.
Miles for the Cure®:
- In April 2008, American launched Miles for the Cure®, a fundraising program through which members can earn five AAdvantage® miles for each dollar contributed to Komen with a $25 minimum donation.
- Through year end 2011, Miles for the Cure donors will receive 10 AAdvantage miles for every dollar they contribute to Komen, with a minimum $25 donation. Donations can be made online at AA.com/JoinUs.
- Since the program began, more than 23,000 AAdvantage members have contributed more than $2 million to help find the cures for breast cancer.
American Airlines Gift Card:
- American Airlines customers can give the gift of travel and support Komen by purchasing the American Airlines gift card. American will donate $5 to Susan G. Komen for the Cure for every $50 of travel purchased. To make a purchase, visit AA.com/JoinUs and be to sure to designate “Komen” as the beneficiary.
- Since the AA/Komen gift card was introduced, customers who have purchased the co-branded gift card have driven more than $100,000 in donations to Susan G. Komen for the Cure.
“Party in Pink” Zumbathon Sponsorship:
- American Airlines is a sponsor of the “Party in Pink Zumbathon,” a charity Zumba event in London on Oct. 16. All ticket sales proceeds benefit Breakthrough Breast Cancer, Cure Cancer and Susan G. Komen for the Cure’s Global Promise Fund – all united with the mission of ending breast cancer.
- Zumba creator Beto Perez and musician Wyclef Jean will be traveling aboard American Airlines from Miami to London on Oct. 12. Prior to their departure, American will host an “Eight Minutes of Zumba” event for American Airlines employees at Miami International Airport (MIA), symbolizing that one in eight women will be diagnosed with breast cancer in her lifetime.
Lifetime Promise Partnership and Promise Grant:
- In 2008, American Airlines and Komen announced an expanded relationship, as American became the official airline and first-ever Lifetime Promise Partner of Susan G. Komen for the Cure.
- As part of the expanded relationship, American pledged to raise $8 million over eight years to provide funding for Komen’s first Promise Grant – a $7.5 million, five-year study of inflammatory breast cancer (IBC) at M. D. Anderson’s Morgan Welch Inflammatory Breast Cancer Research Program and Clinic in Houston. The remainder of the money raised will go toward funding health and community programs.
- The expanded partnership benefits both organizations, as it is an opportunity to significantly contribute to Komen’s work to end breast cancer globally. For more than 25 years, Komen has pioneered the concept of “social support” for breast cancer patients and survivors – including emotional/psychological support, practical assistance, health advice and other resources.
- As a result, today there is an immeasurable network of breast cancer “co-survivors” – family members, spiritual advisors, friends, co-workers, colleagues, health care providers and fellow cancer survivors. These co-survivors are passionate about supporting Komen and actively demonstrate their support. This expanded partnership with American will help Komen to reach millions more with life-saving information about breast health and breast cancer.
- While the partnership is furthering increasing visibility and financial support for Komen, it is also reinforcing customer loyalty and drive consumer preference for American Airlines.
- Cause marketing programs like this one have been shown to boost brand value between 8 and 15 percent, and other research has shown that more than two-thirds of Americans say they consider a company’s business practices when deciding what to buy.
- While the agreement extends through 2015, the intent of both parties is that the partnership will continue beyond that time.
- American’s Celebrity Golf and Tennis event is the primary source of cash for the Promise Grant, with additional funding through the airline’s various in-kind contributions and fundraising, including the Miles for the Cure program and American Airlines gift card purchases.
- In 2008, American Airlines unveiled eight aircraft displaying the Komen pink-ribbon motif as a symbol of American’s support for Komen. The eight planes represented the sobering statistic that one in eight women in the United States will be diagnosed with breast cancer in her lifetime.
- The types of aircraft displaying the Komen pink ribbon include:
- One 777
- One 757-800
- Seven American Eagle Embraer 145s
- The types of aircraft displaying the Komen pink ribbon include:
- The labor for application of the pink-ribbon motif was donated by American and American Eagle employees at the Tulsa, Okla., Marquette, Mich., Abilene, Texas and Fort Worth, Texas maintenance bases.