Be Pink: Together we can fight breast cancer

Each October, American Airlines and its employees work to raise awareness and funds for breast cancer research through the Be Pink campaign. It’s an important cause that has affected many of our employees, who have either battled cancer or have taken care of loved ones who have been diagnosed with the disease.

With one out of eight women in the United States being diagnosed with breast cancer, we know that the same is true for our customers. Be Pink allows our customers to see our employees’ dedication while at the same time participate in making a difference themselves by donating to Miles for the Cure to earn miles, or by donating unused American Airlines AAdvantage® miles to American Airlines Miles of Hope. Raised funds go toward a research grant at M.D. Anderson Cancer Center in Houston.

This year’s Be Pink campaign again focuses on the stories of our employees, the true strength behind the airline’s community efforts. We invited employee survivors and co-survivors systemwide to Fort Worth to be honored at CEO and President Doug Parker’s quarterly State of the Airline address. At a mid-morning brunch, they shared their stories with each other and reminisced on their journeys. Some participated in a photo shoot. Their portraits represent why American and its employees’ are dedicated to finding a cure.

Their voices are singular, united in bringing awareness and working to fund research. “When I was first diagnosed, the first thing my doctor told me was that everyone’s story with cancer is different,” said Web Analyst Debbie Smith, who recently hit her 5-year, all-clear milestone. “But look at all of us here. We are all working together toward the same goal.”

Flight Attendant Lenard Blackwell, DFW, returned for his second year participating in the Be Pink campaign. His story is unique in that he is the only male participant, but he says there is support out there for all those affected by breast cancer. “You can be the survivor, the caregiver, the family member, the partner, the friend,” Blackwell said. “But whatever role you play, there is support out there for you.”

Customers will be able to see American employees’ pink participation systemwide this month: Employees are wearing pink all month, plus you’ll be able to see pink accents are everywhere you look — on napkins, menus, boarding passes and more. We’re serving complimentary Minute Maid Pink Lemonade on flights and GoGo’s log-on landing page is blushing, as well. Look for special pink items to purchase in flight and in the Admirals Club lounges, where part of the purchase price goes toward breast cancer research funds.

Throughout October, AAdvantage members can earn 20 (instead of 10) AAdvantage miles for every dollar you donate to Susan G. Komen® through American’s Miles for the Cure program, which raises funds to support a study of inflammatory breast cancer (the most lethal form of the disease) through a research grant at the M.D. Anderson.
Donate now.

AAdvantage members can also donate miles to the American Airlines Miles of Hope program, which works to benefit organizations that provide a strategic focus on children and/or those afflicted by unexpected adversity.
Donate miles.

American Way logo
For almost 50 years, American Way has provided an editorial mix of celebrity, destinations and lifestyle stories mirroring the interests and passions of our customers. This month, the award-winning publication puts a spotlight on Be Pink, American’s breast cancer awareness campaign.
Read more.

Join American this October and Be Pink to support breast cancer awareness and research. American would like to thank these companies that have joined in the fight against breast cancer.

Purchase from the inflight menu
With your purchase of M&M’S Almond Chocolate Candies, $1 of each sale (up to $40,000) is donated in support of breast cancer research. We are also featuring Minute Maid Pink Lemonade this month as one of our complimentary beverages.
Participate in Be Pink Day on Oct.15
Join us in wearing pink. American’s employees will don pink uniform items and accessories throughout the month of October, but especially on Oct. 15 — American’s worldwide Be Pink day.
Log on to Wi-Fi in the sky
American’s Wi-Fi supplier, GoGo, turns our logon page pink throughout the month of October. Their support helps spread awareness of our collaborative fight against breast cancer.
Visit the Admirals Club
In select Admirals Club locations, the purchase of certain pink menu items will result in a 20 percent donation.

Be Pink: Employees are the face of the campaign

Miles for the Cure Terms and Conditions: Offer valid on contributions made online at Offer valid October 1-31, 2015. Minimum $25 donation required. Bonus miles do not count toward elite-status qualification. Please allow up to eight weeks for the bonus miles to be posted to your account. Donations can only be accepted in U.S. dollars. All gifts are welcome; however, miles will only be earned for donations of at least $25 USD. Miles for the Cure® is a mark of Susan G. Komen.
Miles of Hope Terms and Conditions: Minimum donation of 1,000 miles required. Members who have an available balance of less than 1,000 miles may donate their entire balance. Your donation is not tax deductible. Processing can take up to 48 hours. American Airlines reserves the right to determine the final use of miles within the guidelines of the Miles For Kids In Need, Miles of Hope and Miles for All Who Serve programs.

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