It’s important for us at American to put our support behind causes that are meaningful to our employees and one that we are most moved by is Be Pink. So many of our team members have been impacted by breast cancer that we have taken a collective stand to join in the fight. This year’s Be Pink campaign marks the first time the combined airline has joined forces for a cause — and it shows. Throughout the month of October, our team of 100,000 strong will once again don pink uniform items, lace up their tennis shoes and stand up for the fight against cancer. It is my hope that each one of us does our part to raise awareness and support research to fight breast cancer.

To launch this effort, we brought in 20 employee breast cancer survivors to Fort Worth, Texas, to participate in a photo shoot. You can see their photos and hear their stories here, and I know you’ll draw inspiration from each of them. While these 20 are from diverse backgrounds, work groups and locations, American knows that many of you have fought back against this disease and this effort is for you, too.

— Elise Eberwein
Executive Vice President – People & Communications

 

Be Pink: Survivor Stories

 

Join American this October and Be Pink to support breast cancer awareness and research. American would like to thank these companies that have joined in the fight against breast cancer.

Donate to Miles for the Cure
Make a cash donation and American will reward your generosity with double AAdvantage® miles — 20 miles per dollar, with a minimum of $25 donation. Offer valid through Oct. 31. Donate now.

Donate to Miles of Hope
Have unused AAdvantage miles? American Airlines Miles of Hope program provides worldwide support for organizations that help supply the basic needs of the most vulnerable population. Focusing on food, clothing, shelter, health, education and employment, the program works to benefit organizations that provide a strategic focus on children and/or those afflicted by unexpected adversity. Donate now.
Visit the Admirals Club
In select Admirals Club locations, the purchase of certain pink menu items will result in a 10 percent donation.

Purchase from the Inflight Menu
With your purchase of M&M’S® Brand Almond Chocolate Candies, $0.50 cents of each sale (up to $30,000) will be donated in support of breast cancer research. We are also featuring Minute Maid Pink Lemonade this month as one of our complimentary beverages.
 
Buy Gift Cards
If your plans include travel, consider prepurchasing a Komen co-brand virtual gift card. American will donate 10 percent of your purchase price to help fund research at MD Anderson. Buy now.

Participate in Be Pink Day on Oct.15
Join us in wearing your favorite pink outfit. American’s employees will be wearing pink throughout the month of October, but especially on Oct. 15, American’s worldwide Be Pink day.

Log on to Wi-Fi in the Sky
Special thanks to American’s Wi-Fi supplier, GoGo, for turning our Wi-Fi pages pink throughout the month of October. Their support helps spread awareness of our collaborative fight against breast cancer.
 
Miles for the Cure Terms and Conditions: Offer valid on contributions made online at www.komen.org/aa. Offer valid October 1-31, 2014. Minimum $25 donation required. Mileage cap for a 12-month period is 600,000. Bonus miles do not count toward elite-status qualification. Please allow up to eight weeks for the bonus miles to be posted to your account. Donations can only be accepted in U.S. dollars. All gifts are welcome; however, miles will only be earned for donations of at least $25 USD. Miles for the Cure® is a mark of Susan G. Komen.
Komen Gift Card Terms and Conditions: Must be purchased online for the 10 percent donation to be made to Komen for the Cure. “Komen” must be entered as the tracking code in order for the donation to be made. For a full list of terms and conditions for the American Airlines/Komen for the Cure gift card, please visit aa.com/giftcard.
Miles of Hope Terms and Conditions: Minimum donation of 1,000 miles required. Members who have an available balance of less than 1,000 miles may donate their entire balance. Your donation is not tax deductible. Processing can take up to 48 hours. American Airlines reserves the right to determine the final use of miles within the guidelines of the Miles For Kids In Need, Miles of Hope and Miles for All Who Serve programs.

Donate Miles to a Cause

The American Airlines Miles of Hope program provides worldwide support for organizations that help supply the basic needs of the most vulnerable population. Focusing on food, clothing, shelter, health, education and employment, the program works to benefit organizations that provide a strategic focus on children and/or those afflicted by unexpected adversity.

Donate Cash to a Cause and Receive Miles

American’s Miles for the Cure® program raises funds to support a study of inflammatory breast cancer (the most lethal form of the disease) through a research grant at the MD Anderson Cancer Center in Houston, Texas. Miles for the cure awards customers AAdvantage miles for every dollar they contribute to the Susan G. Komen for the Cure.

Purchase a Gift Card for a Cause

Support a cause by purchasing virtual travel gift cards. When you do, American will donate $5 for every $50. You can purchase gift cards in denominations from $50 to $1,500, which can be applied toward the purchase of any published fare on American, Envoy or oneworld® partner flight. Unlike many gift cards, this card has no expiration date — and it’s a virtual card, so it can be delivered via email with a personal message to the recipient.