It’s important for us at American to put our support behind causes that are meaningful to our employees and one that we are most moved by is Be Pink. So many of our team members have been impacted by breast cancer that we have taken a collective stand to join in the fight. This year’s Be Pink campaign marks the first time the combined airline has joined forces for a cause — and it shows. Throughout the month of October, our team of 100,000 strong will once again don pink uniform items, lace up their tennis shoes and stand up for the fight against cancer. It is my hope that each one of us does our part to raise awareness and support research to fight breast cancer.
To launch this effort, we brought in 20 employee breast cancer survivors to Fort Worth, Texas, to participate in a photo shoot. You can see their photos and hear their stories here, and I know you’ll draw inspiration from each of them. While these 20 are from diverse backgrounds, work groups and locations, American knows that many of you have fought back against this disease and this effort is for you, too.
— Elise Eberwein
Executive Vice President – People & Communications
Customer Service Agent, ORD
This disease does not discriminate — from different ages to different backgrounds. As I listened to my colleagues, I felt it was my story being told. We all go through the same thing but deal with it differently. In the end, we all felt we are stronger because of our journey.
Flight Attendant, DFW
Cancer knows no boundaries — it can choose men, women, young, old, any race. We need to be aware that cancer can make its way into our lives in many different ways. You can be the survivor, the caregiver, the family member, the partner, the friend. But whatever role you play, there is support out there for you.”
Flight Attendant, LAX
The Be Pink campaign provides an awareness to those that are not aware. It’s a reminder for those of us who have gone through it. My thing is to help those on the battlefield — that’s what I do at work. I help those that are on the battlefield so they can in turn, turn around and help someone else on the battlefield.
Airport Customer Service - Duty, CLT
It was amazing to me how a group of people from different locations and roles within the company could come together and almost immediately form a bond. While each of us has had a unique, personal journey, we all had in common one of the hardest yet most eye opening life experiences.
Country Director - Mexico
It is difficult to go through all the process of breast cancer, and what I learned of this great experience was how I have learned to live each day and leave the past behind. It is wonderful to see so many strong women around me [while participating in the Be Pink campaign] and you can see in her faces their courage to fight.
Fleet Service Agent - Ramp, PHX
It’s been very meaningful to me that almost every employee wears pink the month of October — in all work groups, which means that someone they know has been touched by this disease. And that the company I work for cares enough to do something to make a difference.
How blessed I am to be surrounded by such strong and amazing colleagues. My journey was not a simple one, yet hearing some of their stories made me realize theirs were tougher wars to fight and that I needed to continue to fight. One thing though, we all have kept our faith through each trial and tribulation of the cancer battle we each shared.
Flight Attendant, CLT
I was originally misdiagnosed. I was sent home from the doctor because I was too young and too fit to have cancer. … Since being diagnosed I have been unwavering in my goal to educate everyone because I believe women and men are dying because they aren’t educated.
Technical Assistant - Maintenance, TUL
Put on your armor and your running shoes — you are about to start your race against the fight of cancer. Your armor is your faith, protecting you when disbelief tries to attack you. Your running shoes are your strength and power to fight and push on.
Customer Service Supervisor, PHL
I am honored to be a part of this beautiful campaign that brings not only support and awareness to breast cancer, but also helps to inspire more women andmen to share their experience and know that we are not alone, we all have a special bond with each other.
The American Airlines Miles of Hope program provides worldwide support for organizations that help supply the basic needs of the most vulnerable population. Focusing on food, clothing, shelter, health, education and employment, the program works to benefit organizations that provide a strategic focus on children and/or those afflicted by unexpected adversity.
American’s Miles for the Cure® program raises funds to support a study of inflammatory breast cancer (the most lethal form of the disease) through a research grant at the MD Anderson Cancer Center in Houston, Texas. Miles for the cure awards customers AAdvantage miles for every dollar they contribute to the Susan G. Komen for the Cure.