Once upon a time, it was quite unusual to see a guy bundled up in a robe and resting on a chaise longue in the spa waiting area.
Today, of course, it’s a commonplace sight as men of all ages have learned about the physical and emotional benefits of regular spa visits. And spas all over the world have responded with special treatments for men that include some kind of unique guy touch — often a relaxing adult beverage.
It’s like a visit to an old-fashioned barbershop, albeit with a twist: The Mexican Beer & Lime Facial at Esperanza, An Auberge Resort in Cabo San Lucas stars a Corona and lime treatment that cleans and exfoliates; a light neck and shoulder massage relaxes and refreshes. $185 for 75 minutes, esperanzaresort.com/spa
The world is your oyster at the Guerlain Spa in the Towers of the Waldorf Astoria New York, where the Waldorf “As You Wish” Massage is a truly customized spa experience. Men can create their own unique treatment: deep tissue or hot stones, spicy or soothing aromatherapy oils, relaxing tunes or a raucous musical beat. $200 for 50 minutes, guerlainspas.com
The Sebastian Vail - A Timbers Resort in Colorado serves up a Crazy Mountain Pale Ale Pedicure, where a guy can soak his stressed feet in a bath of local brew — all the while sipping some brew — followed by an invigorating scrub and leg massage. $85 for 50 minutes, thesebastianvail.com/spa
At the golfers’ holy mecca of Pinehurst Resort in North Carolina, male duffers can relax after a round with a post-game True Grit treatment, combining a rollicking body scrub and a calming knot-busting massage with a customized mix of essential oils. $195 for 80 minutes, pinehurst.com/spa/just-for-men