Further across the globe, COMO Shambhala Estate, Bali, formulated a natural fragrance made with the essential oils of lavender, peppermint, geranium, and eucalyptus that has become the company’s signature scent and body-and-bath product line, Invigorate. The fragrance is featured in the lobbies, rooms, and of course, spa at all COMO Hotels and Resorts, including Parrot Cay in Turks & Caicos, the Metropolitan London, and Uma Paro in Bhutan.
“When we’re traveling, all our senses are bombarded with new information,” notes Gabriela Henrichwark, Group Marketing Director at COMO. “New memories are being created; emotional connections are being formed. A scent that resonates with that place or city or massage or room becomes symbolic.”
And it’s a delicate balance between a pleasing scent and emotional nature of travel. Which is why several hotel chains are turning to scent marketing companies like Air Aroma and ScentAir to help them differentiate themselves positively.
Based in Charlotte, North Carolina, ScentAir has worked with everyone from Starwood to Shangri-La. The company was responsible for the White Tea scent that has become part of the Westin brand’s hospitality DNA.
“Hotel guests are judging and perceiving their hotel stays with their sense of smell every day,” notes Andrew Kindfuller, CEO of ScentAir. “The best hotel brands view this as an opportunity to emotionally transport their guests and create a stronger bond between the brand and the consumer.”