The hotel equivalent of first class flights, “club” or “concierge” levels offer exclusive access to expanded amenities on one or more floors where access is restricted to residents. For an upcharge ranging from roughly $50 to $250 per night, concierge floors provide a fully staffed lounge serving meals, snacks, and drinks throughout the day. A dedicated concierge handles requests, and often the upgrade includes waiving fees normally associated with areas like fitness centers.
The value of food offered alone generally makes concierge levels popular with business travelers. For an additional $60 (and gratis to many Marriott Rewards members), the JW Marriott Chicago (jwmarriottchicago.com) lodges guests in one of 72 oversize rooms with free Wi-Fi and TVs built into the bathroom mirrors, and gives them access to its Executive Lounge with full breakfast, afternoon snacks, evening hors d’oeuvres, and nonalcoholic beverages.
Concierge floors tout greater comfort too. At the new Fairmont Peace Hotel in Shanghai and the Fairmont Beijing (fairmont.com), gold-level accommodations include private check-in in the lounge, a butler to do the unpacking, a manager to provide secretarial help, larger rooms, complimentary Wi-Fi, drinks, and food for an average premium of about $125.
For leisure travelers, the special floors create an intimate and hassle-free vibe within the larger hotel. Of the 365 guest rooms at The Ritz-Carlton, Cancun (ritzcarlton.com), only 46 Club Level quarters — priced from $150 extra — come with access to an all-ages lounge proffering food and drink throughout the day, as well as the adults-only Cobalt Lounge (for extra privacy with your margaritas).