Ride the new wave of bikes this summer.
After much in-depth research, I’ve found that it’s impossible to ride a beach cruiser and frown at the same time. Cruiser-style bikes are making a huge comeback — for adults of all ages — and several companies offer over-the-top design and custom options that let you show off your personality while feeling like a kid again.
Electra Bicycle Company's Zarape
? Electra Bicycle Company recently launched a colorful new palette of men’s and ladies’ cruisers, with names like Hula, Butterfly, Mulholland, and Zarape (pictured top left). Electra is known for its Flat Foot Technology, which allows riders to sit upright with good leg extension — and still have an easy reach to the ground. electrabike.com
? Check out the beachy Sunliner (pictured just above) for women or the men’s Felt Tip, with intricate artwork that strikes somewhere between tattoo and graffiti, both by felt bicycles. Options like high-rise handlebars and balloon tires make for a stylishly cushy ride. feltbicycles.com
? For the ultimate in custom cruisers, Villy Customs (pictured top right) is at your service, literally. With a background in fashion design, owner Fleetwood Hicks works with customers to design their own dream cruisers, with features as wild as speakers, Swarovski crystals, glow-in-the-dark powder coating, and custom pinstripes. Play around with the choices on the interactive website, and if someone chooses your design down the road, you’ll even pull in a commission. villycustoms.com