This spring, Pininfarina (, the Italian industrial-design group known for its collaborations with Ferrari and Maserati, returns to its motoring roots with its design of the new Air Flow Helmet by New Max. Similar to the design strategy used to make fast cars aerodynamic, the cloth-covered motorcycle helmet conceals small openings on the sides and back that allow air to circulate and moisture to escape. It’s the perfect companion to Ducati’s new street-ready Hypermotard 796 handmade Italian motorcycle ($9,995,, a bike that's sleek-looking, lightweight (368 pounds), and — with its APTC "wet" clutch — changes gears smoothly so that stop-start city traffic isn't an issue.