Amanpuri (Phuket)
courtesy Amanresorts

Adrian Zecha, founder and chairman of Amanresorts, opens up to Celebrated Living about the niche hospitality brand he’s created.

"Bhutan is in many ways a very special and unique destination, and it was important to not build one large dominant building but in fact build smaller lodge facilities spread over five valleys. It was because we feel an important reason to visit Bhutan is to partake of a 'okra,' a complete journey through the kingdom."— Adrian Zecha
courtesy Amanresorts
Few hotel chains possess the cachet of Amanresorts, the exclusive Singapore-based hospitality firm that’s developed an almost-cultlike appeal among its loyal guests. The company sets itself apart with sprawling resorts in idyllic environs (most with 50 rooms or less) and exemplary service (the staff-to-guest ratio is one-to-six), and fans of the resorts — “Amanjunkies,” as they have been affectionately labeled — claim bragging rights based on the number of Amanresorts properties they have visited. But those wishing to uncover the magic formula the company uses might be surprised to learn that founder and chairman Adrian Zecha has built his brand without adhering to a set of rigid guidelines.